How Lexus of North Hills is securing $2,100+ PVR in a hybrid sales model
“Great finance managers will be involved with their sales floor. If I didn’t have the support of my desk, I couldn’t be where I’m at right now,” said Justin Lasky, a business manager at Lexus of North Hills. (4 min. read)
CARFAX warns odometer fraud is rising as used inventory gets more competitive
“The used car market is especially competitive, and people don't want to spend as much money, so scammers are thinking, hmm, how can I make these vehicles look more attractive, more desirable?” explained CARFAX spokesperson Em Nguyen. (4 min read.)
How one Subaru store turned AI appraisals into 30 extra car sales a month
“I didn’t think it was going to sell cars for me, but I thought it would start the conversation that people are having at their dinner table earlier, and it's moving up their buying cycle, which we’ve seen,” said General Manager Devin Kaulback. (3 min. read)
Turning ownership into action: How Carter Myers Automotive builds accountability into its culture
“In this next generation, they don't want to just come somewhere and clock in and clock out. They do want to be inspired, and they want to feel like they have ownership,” said CEO Liza Borches. (4 min. read)
Data discipline drives new marketing direction at Szott Auto Group
“We have really worked the last year or maybe two years with attributing our actual sales to the digital footprint that led up to that sale,” dealer principal Todd Szott shared. (3 min. read)
How Morgan Auto Group built a profitable mobile service operation from the ground up
“For any dealer looking to start mobile service, my best advice is simple: treat it like a real department, not a side hustle,” said fixed ops director Fadi Alzeideh. (4 min. read)
How Willis Automotive is solving the technician shortage, one apprentice at a time
“Our senior technicians, they’re bought in on taking these students under their wing, and they know that they’re growing the next generation of automotive technicians,” said Ryan Carlstedt, EVP of Fixed Operations at Willis Automotive Group. (5 min. read)
Mitsubishi adds new SUV variant amid Momentum 2030 rollout
Momentum 2030 is the automaker’s detailed plan to gradually roll out more EVs, more models, a sharper retail experience, and a stronger, more profitable dealer network. (4 min. read)
One Price vs. Negotiation: What four operators say really builds trust (and gross)
Even with different strategies, all four guests agreed that credibility, not the exact pricing method, is what keeps customers coming back. (5 min. read)
