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Dealer Strategies

News coverage of Daily Dealer Live segments

The leadership changes that helped Rohrman Automotive correct uneven store performance

Dealer Strategies

+1

Jan 30, 2026

The leadership changes that helped Rohrman Automotive correct uneven store performance

Subaru dealer emphasizes used trucks to round out inventory offerings

Dealer Strategies

+1

Jan 29, 2026

Subaru dealer emphasizes used trucks to round out inventory offerings

AI searches don’t turn a blind eye to dealership websites, expert says

Dealer Strategies

+1

Jan 29, 2026

AI searches don’t turn a blind eye to dealership websites, expert says

New Jersey dealer group president battles Scout Motors’ direct sales model

Dealer Strategies

+1

Jan 28, 2026

New Jersey dealer group president battles Scout Motors’ direct sales model

Dealers, NADA urge Congress to pass PART Act, help curb catalytic converter theft

Dealer Strategies

+1

Jan 27, 2026

Dealers, NADA urge Congress to pass PART Act, help curb catalytic converter theft

How Don Johnson Auto Group leverages an ‘entrepreneurial operating system’ to improve performance

Dealer Strategies

+1

Jan 22, 2026

How Don Johnson Auto Group leverages an ‘entrepreneurial operating system’ to improve performance

New England Volvo dealership serves exclusivity, access for premium members

Dealer Strategies

+1

Jan 21, 2026

New England Volvo dealership serves exclusivity, access for premium members

After 50 years and 31 stores this dealer icon shares his one regret

Dealer Strategies

+1

Jan 20, 2026

After 50 years and 31 stores this dealer icon shares his one regret

Lindsay CDJR GM boasts 100% rate for videos sent in sales dept.

Dealer Strategies

+1

Jan 19, 2026

Lindsay CDJR GM boasts 100% rate for videos sent in sales dept.

Mercedes dealership’s video MPI-driven results keep climbing

Dealer Strategies

+1

Jan 16, 2026

Mercedes dealership’s video MPI-driven results keep climbing

McGovern Automotive Group ends auto technician retention woes

Dealer Strategies

+1

Jan 14, 2026

McGovern Automotive Group ends auto technician retention woes

Preston Automotive GM credits new tech with speedier, seamless sales closings

Dealer Strategies

+1

Jan 12, 2026

Preston Automotive GM credits new tech with speedier, seamless sales closings

How Lexus of North Hills is securing $2,100+ PVR in a hybrid sales model

Dealer Strategies

+1

Jan 8, 2026

How Lexus of North Hills is securing $2,100+ PVR in a hybrid sales model

P4 Automotive COO says sales managers prove toughest role to fill in 2026

Dealer Strategies

+1

Jan 7, 2026

P4 Automotive COO says sales managers prove toughest role to fill in 2026

Security director for Zeigler Auto Group warns of growing dealership fraud risks

Dealer Strategies

+1

Dec 29, 2025

Security director for Zeigler Auto Group warns of growing dealership fraud risks

Ferman Chevrolet Mazda's road to 900 monthly sales

Dealer Strategies

+1

Dec 26, 2025

Ferman Chevrolet Mazda's road to 900 monthly sales

Bob Ruth Ford leans on used-car buy center when new-vehicle sales hit a wall

Dealer Strategies

+1

Dec 26, 2025

Bob Ruth Ford leans on used-car buy center when new-vehicle sales hit a wall

Arkansas dealer Christian Crain is fixing weak video MPI execution

Dealer Strategies

+1

Dec 25, 2025

Arkansas dealer Christian Crain is fixing weak video MPI execution

Why this Hyundai store sends a video follow-up to every single internet lead

Dealer Strategies

+1

Dec 22, 2025

Why this Hyundai store sends a video follow-up to every single internet lead

Why Strosnider Chevrolet joined the growing list of dealers rethinking wholesale auctions

Dealer Strategies

+1

Dec 18, 2025

Why Strosnider Chevrolet joined the growing list of dealers rethinking wholesale auctions

How Toothman Ford’s 12-to-1 used-car strategy built a small-market powerhouse

Dealer Strategies

+1

Dec 17, 2025

How Toothman Ford’s 12-to-1 used-car strategy built a small-market powerhouse

Mid-Atlantic dealer Andy Wright on why OEMs should scale back ‘destructive’ stair-step programs

Dealer Strategies

+1

Dec 16, 2025

Mid-Atlantic dealer Andy Wright on why OEMs should scale back ‘destructive’ stair-step programs

How Pohanka Auto Group is making “no appointment needed” work in fixed ops

Dealer Strategies

+1

Dec 12, 2025

How Pohanka Auto Group is making “no appointment needed” work in fixed ops

From loaner chaos to loyalty engine: How Ramsey Mazda built a 55% retention playbook

Dealer Strategies

+1

Dec 11, 2025

From loaner chaos to loyalty engine: How Ramsey Mazda built a 55% retention playbook

Transparency, convenience, and fun guide Steele Auto Group's video-driven sales process

Dealer Strategies

+1

Dec 9, 2025

Transparency, convenience, and fun guide Steele Auto Group's video-driven sales process

Show More

Dealer Strategies

+1

The leadership changes that helped Rohrman Automotive correct uneven store performance

Jan 30, 2026

•

4 min read

The leadership changes that helped Rohrman Automotive correct uneven store performance

“If everything gets stuck with me, with that many people, that's a major flaw in my leadership style,” said Ryan Rohrman, CEO of Rohrman Automotive Group. (3 min. read)

Julie Walker
Julie Walker

Dealer Strategies

+1

Subaru dealer emphasizes used trucks to round out inventory offerings

Jan 29, 2026

•

4 min read

Subaru dealer emphasizes used trucks to round out inventory offerings

They aim to sell most units for between $20,000 to $50,000. (2 min. read)

Julie Walker
Julie Walker

Dealer Strategies

+1

AI searches don’t turn a blind eye to dealership websites, expert says

Jan 29, 2026

•

4 min read

AI searches don’t turn a blind eye to dealership websites, expert says

A tech survey may have oversimplified results regarding AI traffic (3 min. read)

Julie Walker
Julie Walker

Dealer Strategies

+1

New Jersey dealer group president battles Scout Motors’ direct sales model

Jan 28, 2026

•

4 min read

New Jersey dealer group president battles Scout Motors’ direct sales model

“It's totally unacceptable for a legacy manufacturer to try and undermine the dealer system,” Laura Perrotta, president of NJ Car, said. (3 min. read)

Julie Walker
Julie Walker

Dealer Strategies

+1

Dealers, NADA urge Congress to pass PART Act, help curb catalytic converter theft

Jan 27, 2026

•

4 min read

Dealers, NADA urge Congress to pass PART Act, help curb catalytic converter theft

“...It's not the sexiest issue, but it's an important issue, and it's an expensive issue...,” said Greg York, CEO of Vann York Auto Group. (4 min. read)

Julie Walker
Julie Walker

Dealer Strategies

+1

How Don Johnson Auto Group leverages an ‘entrepreneurial operating system’ to improve performance

Jan 22, 2026

•

4 min read

How Don Johnson Auto Group leverages an ‘entrepreneurial operating system’ to improve performance

The group’s employee turnover rate became “a fraction of what the industry stands for,” said operator Josh Johnson. (4 min. read)

Julie Walker
Julie Walker

Dealer Strategies

+1

New England Volvo dealership serves exclusivity, access for premium members

Jan 21, 2026

•

3 min read

New England Volvo dealership serves exclusivity, access for premium members

“We were trying to think of...What’s the next step to add that would make us different from anybody else,” Jameson Riley, general manager of Riley Volvo, said. (3 min. read)

Julie Walker
Julie Walker

Dealer Strategies

+1

After 50 years and 31 stores this dealer icon shares his one regret

Jan 20, 2026

•

6 min read

After 50 years and 31 stores this dealer icon shares his one regret

Most dealers avoid succession planning because it forces them to deal with hard family realities. (4 min. read)

Anna del Villar
Anna del Villar

Dealer Strategies

+1

Lindsay CDJR GM boasts 100% rate for videos sent in sales dept.

Jan 19, 2026

•

4 min read

Lindsay CDJR GM boasts 100% rate for videos sent in sales dept.

“You don't send videos, you don't get leads. It's that simple,” said general Manager Nino Sita. (3 min. read)

Julie Walker
Julie Walker

Dealer Strategies

+1

Mercedes dealership’s video MPI-driven results keep climbing

Jan 16, 2026

•

4 min read

Mercedes dealership’s video MPI-driven results keep climbing

“If you're not in the video MPI game, you're just falling short all the way around.” (2 min. read)

Julie Walker
Julie Walker

Dealer Strategies

+1

McGovern Automotive Group ends auto technician retention woes

Jan 14, 2026

•

4 min read

McGovern Automotive Group ends auto technician retention woes

“And not only do we retain technicians and retain most of our fixed staff, but it has generated into fixed operations profitability.” (3 min. read)

Julie Walker
Julie Walker

Dealer Strategies

+1

Preston Automotive GM credits new tech with speedier, seamless sales closings

Jan 12, 2026

•

4 min read

Preston Automotive GM credits new tech with speedier, seamless sales closings

“...You don’t even want to go to another dealership again. It makes it that much easier to do business.” (3 min. read)

Julie Walker
Julie Walker

Dealer Strategies

+1

How Lexus of North Hills is securing $2,100+ PVR in a hybrid sales model

Jan 8, 2026

•

5 min read

How Lexus of North Hills is securing $2,100+ PVR in a hybrid sales model

“Great finance managers will be involved with their sales floor. If I didn’t have the support of my desk, I couldn’t be where I’m at right now,” said Justin Lasky, a business manager at Lexus of North Hills. (4 min. read)

Ash Savage
Ash Savage

Dealer Strategies

+1

P4 Automotive COO says sales managers prove toughest role to fill in 2026

Jan 7, 2026

•

4 min read

P4 Automotive COO says sales managers prove toughest role to fill in 2026

“We like sales managers that can get their hands dirty and get the toughest deals done and can manage the inventory and put the customer and their needs on the right vehicle..,” Scott Pharr said. (4 min. read)

Julie Walker
Julie Walker

Dealer Strategies

+1

Security director for Zeigler Auto Group warns of growing dealership fraud risks

Dec 29, 2025

•

4 min read

Security director for Zeigler Auto Group warns of growing dealership fraud risks

“Not a day goes by that I don't see a fraud trying to come through Zeigler Auto Group,” said Karianne Thomas. (3 min. read)

Anna del Villar
Anna del Villar

Dealer Strategies

+1

Ferman Chevrolet Mazda's road to 900 monthly sales

Dec 26, 2025

•

4 min read

Ferman Chevrolet Mazda's road to 900 monthly sales

"A team needs something to play for,” said executive manager Brad Wise. (3 min. read)

Anna del Villar
Anna del Villar

Dealer Strategies

+1

Bob Ruth Ford leans on used-car buy center when new-vehicle sales hit a wall

Dec 26, 2025

•

5 min read

Bob Ruth Ford leans on used-car buy center when new-vehicle sales hit a wall

"We prefer to fish where other people don't fish," said vice president Rob Dell. (4 min. read)

Anna del Villar
Anna del Villar

Dealer Strategies

+1

Arkansas dealer Christian Crain is fixing weak video MPI execution

Dec 25, 2025

•

4 min read

Arkansas dealer Christian Crain is fixing weak video MPI execution

"Video MPIs is something that we as a business should have been doing 10 years ago when the iPhone came out," said Christian Crain. (3 min. read)

Anna del Villar
Marcus Amick
Anna del Villar, +1

Dealer Strategies

+1

Why this Hyundai store sends a video follow-up to every single internet lead

Dec 22, 2025

•

5 min read

Why this Hyundai store sends a video follow-up to every single internet lead

"We want to be engaging and not just, you know, like an inflatable arm-flailing tube man outside the dealership," said Patrick Robertson, general manager at Hyundai of Cool Springs. (5 min. read)

Anna del Villar
Anna del Villar

Dealer Strategies

+1

Why Strosnider Chevrolet joined the growing list of dealers rethinking wholesale auctions

Dec 18, 2025

•

4 min read

Why Strosnider Chevrolet joined the growing list of dealers rethinking wholesale auctions

“Business is challenging. But it’s also fun. I enjoy the challenge,” said Kevin Strosnider, Dealer Operator of Strosnider Chevrolet. (3 min. read)

Ash Savage
Ash Savage

Dealer Strategies

+1

How Toothman Ford’s 12-to-1 used-car strategy built a small-market powerhouse

Dec 17, 2025

•

4 min read

How Toothman Ford’s 12-to-1 used-car strategy built a small-market powerhouse

“It’s not a great economy, so we try to make lemonade out of lemons every day,” said JR Toothman, owner of Toothman Ford. (4 min. read)

Ash Savage
Ash Savage

Dealer Strategies

+1

Mid-Atlantic dealer Andy Wright on why OEMs should scale back ‘destructive’ stair-step programs

Dec 16, 2025

•

5 min read

Mid-Atlantic dealer Andy Wright on why OEMs should scale back ‘destructive’ stair-step programs

"There's a pretty good argument that's being made out there consistently that [stair-step programs] lead to two-tier pricing,” Wright said on Daily Dealer Live. (5 min. read)

Anna del Villar
Anna del Villar

Dealer Strategies

+1

How Pohanka Auto Group is making “no appointment needed” work in fixed ops

Dec 12, 2025

•

4 min read

How Pohanka Auto Group is making “no appointment needed” work in fixed ops

Operationally, the system rises or falls on what happens when the car hits the lane, explained VP and executive manager Tim Pohanka. (3 min. read)

Anna del Villar
Anna del Villar

Dealer Strategies

+1

From loaner chaos to loyalty engine: How Ramsey Mazda built a 55% retention playbook

Dec 11, 2025

•

4 min read

From loaner chaos to loyalty engine: How Ramsey Mazda built a 55% retention playbook

“The biggest thing is developing people to follow the processes,” said Fixed Ops Manager Manny Gonzalez. (4 min. read)

Ash Savage
Ash Savage

Dealer Strategies

+1

Transparency, convenience, and fun guide Steele Auto Group's video-driven sales process

Dec 9, 2025

•

4 min read

Transparency, convenience, and fun guide Steele Auto Group's video-driven sales process

Despite market changes, fluctuating interest rates, and inventory shifts, what dealerships can control is the customer experience. (3 min. read)

Anna del Villar
Anna del Villar
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