Lupo on AppleTree Honda's platform consolidation, advisor retraining, mobile service push
"You're talking about brand defection, dealer defection, and you're capturing and recapturing those customers, bringing dealer-level service to their driveways."
Why Gold Coast Cadillac bets on the customer relationship to outlast its inventory problem
"I see this time as an opportunity to gobble up market share by doing things that other dealers won't do," said Executive VP and dealer partner Bill Camastro. (3 min. read)
Dealership website speed: What it is, why it matters, and how to fix it
"You've built this incredible showroom... and then they have a digital showroom that nobody sees because it's slow and sluggish," said Doug Karr, Principal SEO at Overfuel. (2 min. read)