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What metrics do you care about most? And what data would be useful to benchmark, track, or compare against the broader market?
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Keyport Kia harnesses power of social media to drive sales past 200 per month
A third-generation dealer, Paul Sansone III has turned social media efforts into success, hitting more than 200 sales at Sansone Jr’s Keyport Kia in New Jersey.
Sansone III, who is referred to as PS3, and his sales manager, Billy Sherman, explained how they take a fun approach to using social media to generate leads during an appearance Monday on Daily Dealer Live.
Upon taking on the store: PS3 set the goal to sell 300 cars per month, with the motto, Road to 300, or #RT300. Almost immediately, he hired his wingman, Sherman, who shared his dedication to social media.
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Stellantis sells Free2move car-sharing business
Stellantis has agreed to sell its car-sharing business as the automaker sharpens its focus on its core vehicle business.
The details: Stellantis announced Tuesday that it will sell its Free2move car-sharing unit to German investment company Mutares, according to an official company press release.
Free2move, launched in 2016 by France's PSA Group before merging into Stellantis in 2021, provides short- and long-term free-floating car-sharing services across 14 cities in Europe and the U.S.
Reports that Stellantis was exploring a sale of Free2move first surfaced last year amid CEO Antonio Filosa facing intense pressure to accelerate the company’s turnaround.
Mercedes-Benz profit rises on cost cuts despite China slump and lower sales outlook
Mercedes-Benz posted a higher second-quarter profit, lifting its shares despite mounting pressure in China and other headwinds that weighed on its sales and revenue outlook.
Helped by aggressive cost-cutting measures, the German luxury automaker reaffirmed its full-year return-on-sales guidance at 4%, within its projected range of 2% to 5%, according to Business Wire.
Second-quarter car sales in China plunged 30%, prompting the automaker to lower its sales and revenue outlook from earlier expectations of more stable performance.
Missed Monday’s episode of Daily Dealer Live?
Presented by:
Baldwin on Dealer Group Expansion, Sansone/Sherman on Leadership & Culture
Featured guests:
Paul Sansone III, General Manager at Sansone Jr’s Keyport Kia
Billy Sherman, Sales Manager at Sansone Jr’s Keyport Kia
Travis Baldwin, Vice President at Best Deal Auto Sales
New Detroit-Windsor bridge offers dealers a potentially more reliable parts pipeline
