Stellantis has agreed to sell its car-sharing business as the automaker sharpens its focus on its core vehicle business.
The details: Stellantis announced Tuesday that it will sell its Free2move car-sharing unit to German investment company Mutares, according to an official company press release.
Free2move, launched in 2016 by France's PSA Group before merging into Stellantis in 2021, provides short- and long-term free-floating car-sharing services across 14 cities in Europe and the U.S.
The transaction remains subject to employee consultation processes and regulatory approvals, with the deal expected to close by the end of the year.
Reports that Stellantis was exploring a sale of Free2move first surfaced last year amid CEO Antonio Filosa facing intense pressure to accelerate the company’s turnaround, according to The Detroit News.
What they’re saying: "By sharpening our focus on core automotive activities, we strengthen our capacity to deliver long-term performance," said Stellantis Head of Business Development and Partnerships Virgilio Cerutti, per the press statement.
Why it matters: The sale signals Stellantis' commitment to streamlining its operations and reallocating resources toward product development, manufacturing and other core automotive priorities that directly impact dealers and customers.
Between the lines: The agreement comes just months after Stellantis' 2026 Investor Day, where the automaker unveiled an aggressive product strategy aimed at reviving its North American business, as previously reported by CDG News.
The plan calls for launching 11 new models and refreshing another 12 across North America over the next five years.
It also includes more affordable vehicles, new trucks and SUVs, more efficient and scalable manufacturing, and expanded autonomous driving and AI capabilities.
The company has also said that U.S. sales is a cornerstone of its turnaround strategy, with a major focus on growing Jeep and Ram’s market share in the U.S.
“Our ambition is to grow revenues in North America by 25% through 2030. To do that, we have two essential objectives. Number one, expand market coverage. Number two, improve cost,” explained Antonio Filosa, chief executive officer of Stellantis.
OUTSMART THE CAR MARKET IN 5 MINUTES A WEEK
Get insights trusted by 55,000+ car dealers. Free, fast, and built for automotive leaders.
Bottom line: The divestiture underscores Stellantis' broader strategy of focusing on its core automotive business while shedding non-core assets, signaling that the automaker remains committed to strengthening its product lineup, improving efficiency and supporting long-term retail growth.
A quick word from our partner
Digital Dealer sessions are built around what your dealership needs, whether they come from operators on the front lines or solution providers who know the tools.
You get AI workflows, conversion plays, fixed ops strategies, and digital retail tactics you can use in your dealership right away.
No vague ideas, just practical tactics tied to real results.
It all happens September 22–23 in Detroit.
CDG readers save 25%. Use code CDG25OFF at checkout.
View the agenda and get your pass below!
