Stellantis plans to introduce 11 new models and give a makeover to another 12 across North America in the next five years. As part of its strategic plan unveiled Thursday at its Investor Day 2026, Stellantis announced plans for new affordable vehicle options, new truck and SUV models, along with more efficient, scalable manufacturing and advanced autonomous driving and AI enhancements.
Zooming in: Stellantis leadership stressed the need to launch new products and increase the delivery of vehicles in North America.
“Our ambition is to grow revenues in North America by 25% through 2030. To do that, we have two essential objectives. Number one, expand market coverage. Number two, improve cost,” explained Antonio Filosa, chief executive officer of Stellantis.
“Expanding market coverage means that we have strong brands that are currently participating in a limited portion of the market. To address this, we will grow our offerings in new segments, increasing market coverage from 60% today to over 90%. As we do this, we will improve our cost competitiveness through cost efficiency and improved capacity utilization.”
What’s new: Filosa said they are giving the North American store a full “refresh.” Every brand is adding vehicles, and Dodge, Jeep, and Ram will see performance additions under the SRT label.
Chrysler is introducing three new crossover utility vehicles to add to its line with the Pacifica.
Dodge will add the GLH to the muscle-car lineup.
The Jeep line will bring on the Cherokee and Recon with refreshed Compass, Grand Cherokee, Grand Wagoneer, Wrangler, and Gladiator.
Ram is adding a midsize pickup, large SUV, and the off-road Rampage. Ram will be growing its Hemi models.
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“By the end of the planned period, this is what the American brand will look like. 23 models, every single one new or significantly refreshed, and 11 of the 23 completely new,” said Tim Kuniskis, Head of American Brands and Ram CEO.
“Product is King. 50% of the new products weren't in the showroom in 2025, generating a 50% increase in industry market coverage, delivering a 35% increase in sales.”
Stellantis is also looking to make significant investments in tackling affordability, offering nine vehicles by 2030, with a starting price under $40,000, and two under $29,000. In 2025, the company offered just two vehicles under $40,000.
Technology upgrades: Stellantis also announced major technological advances.
In 2028, it plans to integrate the Wayve AI Driver, Wayve’s automated driving intelligence, into the STLA AutoDrive platform, enabling hands-free, supervised driving in both urban and highway environments.
Working with Applied Intuition, Stellantis is building on its existing work on STLA SmartCockpit to support the development of the next generation of Stellantis’ STLA Brain intelligent vehicle platform.
Investing and profits: Overall, Stellantis is targeting 25% revenue growth in North America, according to Filosa. It is planning to invest 60% of its $36 billion in Euro ($42 billion in U.S. dollars) investments in its brands and products in North America. Stellantis’ five-year plan covers $70 billion, with significant investments in research and development.
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