Market Pulse

Hyundai’s plan to weather the tariff storm? ’Sell like hell’

North American CEO Randy Parker says tariffs won’t derail the company’s momentum. (3 min. read)

Top U.S. auto leaders: state zero-emission targets are unachievable

EVs aren’t going away—but the pace and shape of their adoption will depend largely on policy. (4 min. read)

Volvo is tapping dealer wisdom to form its long-term tariff strategy

In a market full of noise, Volvo’s playing it cool—powered by what it hears from the ground up. (2 min. read)

Ash Savage

The Breakdown

Why dealership hiring feels tougher than ever (and what smart operators are doing about it)

The dealership org chart is evolving

Car Dealership Guy

Many dealers still misjudge how long their sales process takes, CDK Global says

When a customer walks into the store, the clock starts ticking—and every extra step is working against the sale. (4 min. read)

CEO of auto supplier Magna flags systemic impact of auto tariffs

Suppliers like Magna were built around seamless cross-border trade, with investments made years in advance. (2 min. read)

GM’s Mary Barra is once again Detroit’s highest paid auto executive

Barra earned $29.5 million in total compensation last year—a 5.9% increase from 2023. (2 min. read)

Podcast Recaps

How family turmoil—and a patriarch’s dying wish—sparked a bold new chapter for Crain Automotive

Featuring Christian Crain, VP of Operations at Crain Automotive

President Trump hints at some reprieve on auto tariffs

Even a brief delay would allow automakers like GM and Stellantis more time to pivot and offset some of the higher costs before passing them on to consumers. (3 min. read)

EV makers roll out conquest offers as Tesla trade-ins climb

Whether this is a turning point or just a moment of churn depends on one thing—how well competitors turn these trade-ins into long-term loyalty. (3 min. read)

Hyundai assembles task force to build its own EV batteries — report

Even with record EV sales (most notably with its Kia brand), Hyundai is still working to garner more share of the electric vehicle market. (3 min. read)

Market Pulse

Loan doors open wider—but buyers pay the price

Go deeper: 5 min. read

Ash Savage

Stellantis Q1 shipments fell 9%—but signs of a rebound might be brewing

Stellantis had a soft start to 2025, but with new models hitting the market and inventory stabilizing, the company’s setting its sights on recovery. (3 min. read)

Ash Savage

14 April 2025

Kia to launch EV pickup in U.S., targets 90K annual sales

The new EV pickup is one of 15 new EVs Kia plans to launch by 2030. (3 min. read)

14 April 2025