Tariff squeeze hits Morgan Auto, Nissan cuts 20K jobs, Trump’s U.K. deal sparks backlash

Hey everyone. Huge episode of the CDG Podcast drops tomorrow featuring Jack Hollis, former President of Toyota Motor North America.

Jack started with Toyota as a trainee in ’92 and left 33 years later with record profits and zero regrets. So, we sat down to unpack Toyota’s edge, what the competition still doesn’t understand, and how the best dealers are staying ahead.

Don’t miss out. Stream the episode tomorrow on YouTube, Spotify, and Apple.

— CDG

Welcome to the Daily Dealer a concise rundown of the most important automotive industry headlines that matter to car dealers, automakers, and industry insiders.

1. Morgan Automotive Group CEO on tariff planning: ‘Things are dicey right now’

Brett Morgan, CEO of the 73-store Morgan Automotive Group, isn’t sugarcoating it:

“Things are dicey right now.”

After riding a tariff-fueled sales wave in April, his Florida-based group saw volume drop nearly 20% by May—triggering a hard pivot from offense to defense.

Now, every store is being asked: what’s your plan if this gets worse?

What we know: Staffing cuts are on the table, but Morgan’s keeping marketing spend intact, while betting that operational discipline and manufacturing footprint will define the winners in a tariff-shaken market.

(Go deeper: 4 min. read)

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2. Nissan’s doubles job cuts to 20,000, shrinking global workforce by 15% – report

Nissan’s “restructuring” just turned into full-blown damage control…

The latest: Job cuts have doubled to 20,000, plants are closing, and a $1.1B EV battery project is off the table.

Oh—and new CEO Ivan Espinosa is staring down a $5B annual loss as debt climbs to its highest level in nearly 30 years.

Bottom line: With hybrid missteps, China setbacks, and tariff pressure piling on, Nissan is now having to play defense on every front.

(Go deeper: 2 min. read)

3. President Trump’s U.K. trade deal benefits luxury imports, delays relief for U.S. automakers

President Trump’s new trade deal with the U.K. is a win for luxury imports—but offers little relief for U.S. automakers.

The agreement lowers tariffs on British brands like Jaguar, Bentley, and Mini, while Detroit automakers are left waiting on a new USMCA deal.

Critics say the move prioritizes optics over impact, with Canada’s auto union calling it a “backward move.”

Big picture: Great news if you’re selling McLarens—less so if you’re trying to move volume in middle America.

(Go deeper: 3 min. read)

Thanks for reading everyone.

— CDG

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