Ram is gearing up to launch its first SUV as the brand continues to realign its product strategy to grow market share.
The details: Stellantis $STLA ( ▼ 3.47% ) CEO Antonio Filosa made the announcement about the SUV during an October 30 briefing with Wall Street analysts, reports Motor Trend, though details remain limited.
Noting that Ram will have “a much more comprehensive product range,” Filosa said the brand will add a Michigan-made SUV to its lineup that will debut beside the Dakota midsize pickup in 2028.
The SUV will be assembled at the Warren Truck Assembly Plant in Warren, Michigan, and will include an internal combustion engine (ICE) as well as an extended-range electric vehicle (EREV) variant.
The SUV will mark the first time Ram has been associated with a sport utility vehicle since its split from Dodge in 2009, when it shared the same brand nameplate as the Durango.
Why it matters: A Ram SUV gives Chrysler-Jeep-Dodge-Ram (CJDR) dealers a second high-volume showroom Ram pillar beyond pickups, helping drive incremental traffic, incremental turns, and incremental finance products.
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Between the lines: News of Ram’s plans to add an SUV follows a series of recent moves aimed at expanding reach while better aligning products to Ram’s core buyer.
In September, Ram officially cancelled plans to launch an all-electric variant of the 1500 after on-and-off delays amid slowing EV demand.
For the 2026 model year, the brand brought back the popular Hemi V8 that was replaced by Stellantis’ “Hurricane” six-cylinder engine in the 2025 model.
In June, Ram announced that it was returning to NASCAR after a 13-year hiatus— historically a major draw for the brand’s customer and dealer base, per a press statement.
Ram’s shift back to the Hemi V8 is already yielding dividends, with sales of the light-duty 1500 up 10% year-over-year in Q3 2025, with 44,349 deliveries from July to September, per CDG News.
Bottom line: Ram’s SUV is the clearest signal yet that Stellantis is prioritizing near-term share and margin growth—reshaping Ram to win the customers who are buying today, not the ones who might buy later.
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