Ram has canceled plans to launch an all-electric pickup—the latest signal of Stellantis’ $STLA ( ▲ 2.2% ) pivot in its electrification strategy.
The details: First unveiled as a concept at CES in 2023, the full-size all-electric Ram pickup has now been scrapped entirely, after a stop-and-start development cycle.
The company had already delayed launch plans for the Ram EV twice before announcing its cancellation.
In November, then-Stellantis CEO Carlos Tavares (who resigned in December) attributed the delay to “prudent” steps being taken to bring the EV to market.
While the BEV (battery electric vehicle) pickup is no longer moving forward, Stellantis still intends to introduce an extended-range Ram, featuring a gas engine paired with an electric generator to boost driving range.
What they’re saying: “As demand for full-size battery electric trucks slows in North America, Stellantis is reassessing its product strategy and will discontinue development of a full-size BEV pickup,” said a company spokesperson, according to CNBC.
Why it matters: The decision is likely to resonate with Stellantis’ U.S. dealers—many of whom have been pushing for the company to align more closely with customer demand and focus on strengthening ICE products rather than rolling the dice on BEVs.
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Between the lines: Canceling the all-electric Ram marks another turning point in Stellantis’ electrification roadmap, as industrywide EV demand cools and automakers brace for policy shifts such as the loss of federal tax credits.
In May, Dodge postponed the R/T trim of its all-electric Charger Daytona to the 2026 model year and is now looking to fire up sales with its new gas-powered variants.
An all-electric Chrysler crossover originally slated for 2025 has also been placed on indefinite hold, with Stellantis shifting its focus to a “multienergy” lineup.
Bottom line: Scrapping the Ram EV highlights slowing EV momentum, eases dealer friction, and reinforces Stellantis’ pivot toward hybrids and extended-range models—but raises long-term questions about the company’s ability to compete in the BEV market if demand rebounds.
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