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Honda unveils next-generation hybrid system, emphasizes 15 models by 2030

Honda has announced that “Honda Hybrid” will be the name of its next-generation hybrid system as the automaker looks to strengthen its competitiveness amid industry headwinds.
The name marks the evolution of Honda’s original two-motor hybrid system (e:HEV) as the automaker transitions to next-generation technology designed to improve fuel efficiency and driving dynamics.
Honda plans to launch 15 next-generation hybrid models equipped with Honda Hybrid globally by the end of the fiscal year ending March 31, 2030, primarily in North America.
What they’re saying: “Our first task is to make the automobile business a reliable revenue base by 2030,” said Honda President and CEO Toshihiro Mibe, adding that, “We will start by further improving our hybrid vehicles, one of Honda’s strong suits,” per a statement in the automaker’s 2026 report.
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New AI model identifies which vehicles need more marketing, selling test units 9 days faster

Aimed at helping dealers turn that inventory or take advantage of opportunities in their market, CarGurus just introduced VINMax to identify which vehicles in inventory could benefit from additional marketing.
How it works: VINMax combines real-time supply-and-demand data with CarGurus’ AI-powered predictive intelligence to pick out vehicles in dealers’ inventory that could benefit from a marketing boost.
In testing between February and July, CarGurus found that the 10,000 vehicles marketed with VINMax sold 9 days faster than comparable non-boosted listings (24,000 vehicles). Those listings also had a 34% increase in daily leads.
Bottom line: While CarGurus-specific, this is, more importantly, a clear example of how companies are unlocking new approaches to pricing and marketing for dealers looking to keep inventory moving, with an emphasis on protecting margin where possible.

Porsche sales plunge 16% through September as luxury brand pushes turnaround strategy

Porsche’s sales slid 16% over the first nine months of the year, underscoring the sports carmaker’s ongoing challenges as it works to turn around its operations.
The nine-month sales decline comes amid weak demand in China, with the brand also taking a hit in North America and Europe, Reuters reported.
Porsche’s deliveries in China plunged 33% from January through September as several major automakers grappled with declining sales in the market.


















