GM is aiming to streamline its certified used-car business for buyers and dealers by consolidating most of its pre-owned certification under a single program.
The details: Starting June 2, all certified used Chevrolet, Buick, and GMC vehicles will be sold through a platform called CarBravo that GM says will make it easier for shoppers to find the right vehicle, price, and coverage.
The program—an evolution of one that’s been in market for more than three years—will become GM’s sole used-vehicle certification program for U.S. Chevrolet, Buick, and GMC dealers.
Cadillac will continue operating its own independent Certified Pre-Owned (CPO) program, and GM Canada will maintain a traditional CPO structure tailored to that market.
What they’re saying: “It [CarBravo] gives dealers the confidence to stand behind a greater catalog of vehicles on their used lot and provides customers the freedom to choose how they want to shop — online, in-store or a mix of both – all with access to some of the best warranty coverage in the used car industry.” notes GM, per the company’s press release.
Why it matters: A single certification program can reduce complexity, widen the pool of warrantable inventory, and sharpen marketing with a clearer national brand. It’s also a competitive play as more used shoppers expect transparent pricing, online-first discovery, and warranty-backed confidence.
OUTSMART THE CAR MARKET IN 5 MINUTES A WEEK
Get insights trusted by 55,000+ car dealers. Free, fast, and built for automotive leaders.
Between the lines: If the name “CarBravo” sounds familiar, that’s likely intentional, as automakers and dealer networks look to counter online retailers like Carvana with a more streamlined used-car experience to meet growing consumer demand for pre-owned vehicles.
In 2026, consumers are forecasted to purchase about 38 million used vehicles—20 million through retail channels—compared to 15.8 million new vehicles, per GM.
In 2025, Carvana sold 596,641 retail units, up 43% year-over-year (YoY), for total annual revenue of $20.322 billion, up 49% YoY, with net income of $1.895 billion.
Carvana is leaning heavily into its ADESA wholesale auction and reconditioning business as it pushes toward a goal of selling 3 million vehicles within 5 to 10 years.
Bottom line: This is a simplification move with competitive intent. Dealers that execute well (merchandising certified inventory cleanly, tightening reconditioning-to-listing speed, and using consistent warranty messaging) stand to capture more used demand and protect margin as online competition intensifies.
A quick word from our partner
What breaks when dealer groups scale?
New rooftops bring new charts of accounts, posting habits, and month-end rhythms. Without the right financial infrastructure in place, small differences in process become big month-end problems.
See what separates sustainable scale from messy growth.
