Carvana $CVNA ( ▲ 1.86% ) is making a major play in San Diego, expanding both its physical footprint and its retail ambitions.
Driving the news: The company quietly purchased the San Diego Chrysler Dodge Jeep Ram store in Mission Valley, CA. It’s Carvana’s first new-car dealership in San Diego and its third franchise acquisition since February, the company confirmed to the San Diego Union-Tribune.
What’s more: In early 2024, Carvana opened one of its signature Car Vending Machines in Mission Valley (its second in the region and 39th nationally) further amplifying its wholesale and retail capacity alongside its ADESA auction site in Otay Mesa.
Bottom line: The company’s footprint may be modest today, but every Carvana experiment in new-car retail is a live-fire drill for a much bigger ambition — showing the market that the boundaries between digital, physical, retail, and wholesale are now wide open.
Editorial note: Spokespeople for Carvana declined requests for interviews about this latest acquisition.
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