Carvana $CVNA ( ▲ 3.95% ) is making a major play in San Diego, expanding both its physical footprint and its retail ambitions.
Driving the news: The company quietly purchased the San Diego Chrysler Dodge Jeep Ram store in Mission Valley, CA. It’s Carvana’s first new-car dealership in San Diego and its third franchise acquisition since February, the company confirmed to the Union-Tribune.
What’s more: Alongside the store purchase, Carvana also opened its newest six-story Car Vending Machine in Mission Valley — its second in the region and 39th nationally. The expansion also adds new-car inventory to Carvana’s local lineup and deepens its presence alongside its ADESA auction site in Otay Mesa.
Bottom line: The company’s footprint may be modest today, but every Carvana experiment in new-car retail is a live-fire drill for a much bigger ambition — showing the market that the boundaries between digital, physical, retail, and wholesale are now wide open.
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