Driving the news: Carvana $CVNA ( ▼ 8.55% ) has acquired Park Cities Chrysler Dodge Jeep Ram in Dallas, marking its second CDJR dealership purchase this year as the online retailer tests franchise operations, the online retailer confirmed to CDG News.
For context: The transaction was completed Monday evening, with financial terms not disclosed.
This follows Carvana's February acquisition of a CDJR dealership in Casa Grande, Arizona, near its Phoenix headquarters.
What they’re saying: “We are in the very early days of testing as a franchise dealer—first at a CDJR dealership outside of Phoenix and now at one in Dallas—and we look forward to continuing to learn as we focus on delivering exceptional customer experiences,” a spokesperson for Carvana emailed CDG News.
Why it matters: The Dallas market could offer Carvana access to high-volume new car sales that generate trade-ins and off-lease returns, helping address the tight supply of certified pre-owned vehicles that's been a key challenge for used car retailers.
On top of that, Texas's no state income tax and low corporate taxes also reduce operational costs, making it easier to integrate physical franchise operations without eroding margins.
Bottom line: This might be a low-stakes experiment for Carvana now, but so far, it’s showing promise. And it could challenge long-held assumptions about who gets to play in the franchise system, and on what terms.
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