Mitsubishi’s net income plunged 76% in the fiscal year ending in March 2026, with the company attributing the drop largely to the impact of U.S. tariffs.
The details: Despite the massive drop, the Japanese automaker did post a few global bright spots during the period, Just Auto reported.
By the numbers…
Net income fell to JPY 10 billion (US$64 million) in FY2025, down from JPY 41 billion a year earlier, while operating profit dropped 63% to JPY 75.5 billion.
Global revenue rose 8.3% to JPY 2,896.5 billion in FY2025, despite retail sales declining 5.3% to 797,000 vehicles from 842,000 a year earlier.
Sales in the ASEAN region fell 2% to 245,000 units, while North America volume dropped 11% to 165,000 units.
Sales in Latin America, the Middle East and Africa rose 2% to 141,000 units; Japan volume increased 4% to 122,000 units, while Australia and New Zealand declined 17% to 71,000 units.
Why it matters: Mitsubishi’s North American turnaround strategy is beginning to show traction despite broader financial pressure tied to tariffs and weaker global volume.
Meaning, dealers could benefit from stronger showroom traffic as Mitsubishi leans further into affordable SUVs and expands its lineup with new trims, EVs, and off-road variants aimed at value-focused buyers.
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Between the lines: Mitsubishi expects global revenue to rise 13% to JPY 3,260.0 billion in FY2026, driven by new-model launches and some SUV momentum in North America.
The relaunch of the new Outlander Sport “S” trim, starting at $24,995, helped make the Outlander Sport the brand’s top-selling model in Q1 2026, with sales jumping nearly 75% year over year to 12,076 units.
A 2WD variant of the Outlander Sport will return later this year, alongside Mitsubishi’s first battery-electric vehicle and a rugged, off-road-focused Outlander variant.
Bottom line: While tariffs and softer global sales continue to pressure Mitsubishi’s bottom line, the automaker is betting its recovery on affordable SUVs, fresh product launches, and an expanding North American lineup. For dealers, the company’s renewed product cadence could help drive sales momentum even as broader market conditions remain uneven.
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