Mazda’s global revenue fell 2% in fiscal year 2025, while profits dropped sharply as the automaker works to regain momentum in North America.
The details: The Japanese automaker, which largely attributed its financial struggles to U.S. policy changes (most notably tariffs), reported declines across most key metrics for the period, Just Auto reported.
Mazda’s global revenue fell to JPY 4,918.2 billion (US $32.6 billion) in FY2025 from JPY 5,018.9 billion a year earlier.
Operating profit plunged 72% to JPY 51.6 billion, while net profit dropped 69% to JPY 35.1 billion.
Global sales fell 6% to 1.223 million vehicles from 1.303 million, with U.S. volume down 9% to 395,000 units.
Sales in Europe declined 6% to 164,000 units, while sales in Japan fell 5% to 144,000 units.
Why it matters: Mazda’s weaker financial performance underscores the pressure some automakers face from policy shifts and softer global demand, putting added near-term pressure on dealers as they navigate broader market challenges like affordability.
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Between the lines: Despite declines in profit and sales, Mazda reported stronger performance in the second half of the fiscal year, with the CX-50, the Mazda3 hatchback, and the MX-5 Miata helping to sustain momentum.
Mazda3 hatchback sales rose 34% in April to 1,149 units, reaching 5,591 through May 5—up nearly 60% year to date, TFL Car reported.
The American-built CX-50 posted a 6% sales increase in April from a year earlier and was up 20% year to date as of early May, with Mazda reporting its best-ever April sales for the CX-50 Hybrid.
MX-5 Miata sales, including the soft-top and hardtop RF, jumped 60% in April to 1,163 units, reaching 2,858 units year to date through May 5, per TFL Car.
Also worth noting: Mazda’s certified pre-owned sales totaled 7,082 vehicles in April, up 3% from April 2025, according to the automaker.
Bottom line: Mazda’s global results remain under pressure, but improving U.S. sales momentum in key models and steady CPO growth could give dealers more reasons for optimism if the automaker’s recovery gains traction.
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