Hyundai is revving up for a major product expansion in North America, aiming to introduce 36 new models in the region between 2026 and 2030.
The details: Hyundai Motor CEO Jose Munoz announced the plan at the company’s annual shareholder meeting, where attendees were greeted by a full-scale model of Atlas, Hyundai’s humanoid robot featured at CES 2026, Korea JoongAng Daily reported.
The North America expansion includes various model variants such as electric, hybrid, and gasoline-powered versions, as well as higher-performance derivatives.
Hyundai currently sells 25 models in North America, including 20 in the U.S., led by the Tucson, the brand’s best-selling vehicle across all major markets.
At the shareholder meeting, Munoz said the company also aims to sell 500,000 vehicles annually in China as part of its medium-term efforts.
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What they’re saying: “By expanding our product portfolio and offering a wider range of powertrains in North America, we’re giving customers more choice while continuing to strengthen our long-term investment in US manufacturing, jobs, and the broader automotive ecosystem,” said Munoz, per Automotive World.
Why it matters: A broader Hyundai lineup could create more opportunities to match shoppers with the right vehicle, powertrain, and price point, helping retailers compete across more segments and attract a wider range of buyers.
Between the lines: Hyundai’s major product push is part of the automaker’s $26 billion investment in the U.S. to accelerate growth and innovation in the market, a $5 billion increase over its earlier $21 billion pledge.
The investment includes a new steel mill in Louisiana to strengthen U.S. supply chains, as well as a robotics innovation hub.
It also includes expanding U.S. Hyundai and Kia production to meet local demand more quickly.
By 2030, Hyundai is targeting more than 80% of vehicles sold in the U.S. to be domestically assembled.
The automaker aims for its U.S. supply-chain content to rise from about 60% to 80% over the next four years.
Bottom line: Hyundai’s expansion signals a bigger retail opportunity for dealers, but also a need to prepare for a more complex product mix and increased showroom traffic, with stronger supply alignment to meet U.S. demand.
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