Driving the news: Hyundai is boosting its U.S. investment to $26 billion between 2025 and 2028—a $5 billion increase over its earlier pledge of $21 billion.
The expanded investment focuses on three industries:
A new steel mill will be built in Louisiana to strengthen U.S. supply chains.
Hyundai plans to introduce a robotics hub with capacity for 30,000 units annually.
Major expansions of U.S. Hyundai and Kia auto production to meet local demand more quickly.
For context: The automaker now projects its U.S. footprint will grow meaningfully, with 25,000 new jobs created by 2028.
Bottom line: Hyundai is betting that owning more of the U.S. supply chain will give it leverage over competitors and insulation from policy. For the market, that means more domestic capacity and likely faster product cycles.
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