Hertz is partnering with eBay to expand its digital retail footprint, adding another competitive layer to an already tight used-car market for dealers.
The details: The partnership, announced May 6, will create a dedicated Hertz showroom on eBay’s automotive marketplace, which Chris Berg, executive vice president of global fleet management at Hertz, called a “natural next step,” reported Pymnts.
The collaboration will allow Hertz to list its roughly 8,000 “Hertz Certified” vehicles on a “trusted platform,” Berg said.
He added that the partnership builds on Hertz’s growing retail channels and existing partnerships as part of a scalable retail model.
Additionally, the move reduces Hertz’s reliance on wholesale channels while putting its “near-new, certified inventory in front of more customers than ever before,” according to Berg.
The partnership also gives Hertz access to one of eBay’s largest business segments—vehicles, parts, and accessories—which generated $80 billion in gross merchandise volume in 2025, per Pymnts.
What they’re saying: “eBay has long been the destination of choice for car shoppers seeking value,” said Andreas Wielgoss, general manager of vehicles at eBay U.S., per Pymnts. “With Hertz bringing its inventory to eBay, we’re connecting shoppers with a world-class selection of near-new certified vehicles, all backed by eBay’s Secure Purchase, which enables a seamless, end-to-end buying experience online.”
Why it matters: For dealers, Hertz’s expanding direct-to-consumer retail strategy could create additional competition for used inventory and value-focused buyers, especially as supply remains tight across the market.
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Between the lines: The eBay partnership is the latest move in Hertz's broader efforts to strengthen its used-vehicle retail business.
Hertz announced a partnership with Amazon last August to sell fleet vehicles online, expanding the offering nationwide in September.
The program allows consumers to browse, finance, and purchase vehicles online before picking them up at a Hertz location.
Hertz also enables fully online transactions through HertzCarSales.com as part of its broader retail push.
What they’re saying: “Our goal is to reimagine the car-buying experience and meet customers where they are – whether online or in person – with convenience, confidence and scale,” said Jeff Adams, Executive Vice President of Hertz Car Sales, following the Amazon Autos partnership announcement.
Bottom line: Hertz’s growing online retail presence reflects how aggressively nontraditional players are competing for used-car buyers, underscoring the challenge that dealerships may increasingly face in competing not just on price and inventory but also on digital convenience and the overall buying experience.
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