GM Financial is rolling out a new auto retail-facing app intended to help dealers manage their captive lending partnerships, reminiscent of what it offers for consumers accounts.
The details: The app was first teased earlier this year, but lacked a concrete launch date until now.
During a fireside chat at the 2025 Auto Finance Summit in Las Vegas, President and CEO Susan Sheffield told attendees that the pilot program would be launching before the end of the week.
The app serves as a centralized platform for dealers to view their deal volume, floor plan balance, and points from GM Financial’s Dealer Dividends rewards program.
Why it matters: The app gives dealers real-time visibility into financial and performance metrics, helping operators with decision-making and improving operational efficiency.
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Between the lines: The new dealer app supports Sheffield’s broader innovation roadmap since becoming CEO in April, which includes:
Building on GM Financial’s “strong track record” while reinforcing its captive-lending pillars.
Leveraging the ongoing “technology revolution” to better serve GM’s dealers, retail customers, and internal teams.
Enhancing team member engagement and development through technology-driven tools and mindful talent investment.
Bottom line: The app aims to give dealers more convenient mobile access to account information they currently have to dig for. But wider adoption likely depends on whether or not it saves enough time to replace their current workflows.
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