Ford $F ( ▲ 0.36% ) has been hit with yet another major recall—with the expected cost to rectify the issue tallied at $570 million, according to the automaker.
The details: Ford’s latest vehicle recall—announced Wednesday—covers 694,271 crossover SUVs in the U.S. due to a potential defective fuel injector that may leak fuel and cause a fire.
Affected vehicles include certain 2021–2024 Bronco Sport and 2020–2022 Escape models equipped with 1.5-litre engines.
The U.S. National Highway Traffic Safety Administration estimates that 0.3% of recalled vehicles could have the defect.
Wednesday’s recall expands on previous callbacks from 2022 and 2024—which included software updates, without replacing the potential faulty fuel injectors.
What they’re saying: "We estimate the aggregate cost of the action, based on the remedy options we are evaluating, to be about $570 million and will be reflected in our second quarter 2025 results,” Ford said in an SEC filing.
Why it matters: Ford’s latest recall comes nearly a week after another major recall of 850,000 vehicles due to a low-pressure fuel pump that can cause an engine stall while driving—compiling what has become an ongoing issue for the automaker, eroding its profitability.
Between the lines: Ford’s recall troubles have gone from bad, to worse, to record-breaking, with the automaker now surpassing its crosstown rival, GM, for the most callbacks in a calendar year—in just six months.
With Wednesday’s recall, Ford has already issued 90 recalls in 2025, to date—with six months remaining in the calendar year.
The previous record for the most recalls in a single year was held by GM—which had 77 vehicle callbacks in 2014.
Despite its record-breaking recall numbers, Ford continues to gain market share—with second quarter sales surging 14.2% (612,095), driven by strong demand for its trucks, hybrids, and SUVs as well as the automaker’s “From America, For America” campaign.
Bottom line: Beyond profitability, Ford’s growing recall count could eventually start eroding customer trust, especially with safety-related issues—all while straining dealer relationships, increasing regulatory scrutiny, and diverting resources away from innovation.
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