Behind that calm? A rush of buyers trying to beat the potential price hikes tied to auto tariffs. (4 min. read)
Go deeper: 5 min. read
Starting April 5—a baseline 10% tariff will apply to goods from every country. (4 min. read)
Bookmark for real-time updates
Nissan is using targeted price cuts to stay competitive as buyers grow more price-sensitive. (3 min. read)
Nissan’s suite of new vehicles—set to debut in the U.S. and Canada over the next two years—will be anchored in diverse powertrain options. (3 min. read)
How both consumers and dealers can win
Buyers are more confident. Sellers are more realistic, and that’s helping both sides agree on value and get deals done. (3 min. read)
Profitability is back in focus
Featuring Vinay Shahani, Chief Marketing and Sales Officer for Nissan/Infiniti USA
