Nissan cuts prices on 2025 Rogue, Pathfinder to defend market share

Nissan is taking an entirely different route to mitigating the impact of tariffs—choosing to zig while other automakers zag amid car buyer concerns about how the levies will impact their next vehicle purchase.

The details: The Japanese automaker announced on Tuesday that it is slashing the MSRP for two of its most popular models—the 2025 Nissan Rogue and the 2025 Nissan Pathfinder. 

• MSRPs for the Rogue have been cut by as much as $1,930 for the Rogue Rock Creek AWD model ($33,490)—with the average price reduction across all 9 available grades of the compact crossover being $1,092.  

• MSRPs for the Pathfinder have been slashed by as much as $1,170 for the Pathfinder SL 2WD ($42,0980), Pathfinder Platinum 2WD ($48,640), Pathfinder SL 4WD ($44,090), and Pathfinder Platinum 4WD ($50,640)—with the average price reduction across all 9 available grades of the SUV being $892. 

Between the lines: News that Nissan has reduced prices for two of its most popular models follows other recent strategic moves by the Japanese automaker intended to address operational issues that have plagued the company long before the 25% tariffs were announced.

• Last week, Nissan announced that it will debut a suite of new vehicles over the next few years, including refreshed models, that will be anchored in diverse powertrain options.

• On Monday, it was announced that Nissan had struck a deal with Renault—in a restructuring of their alliance—that enables the Japanese automaker to back out of a $649 million EV deal that enables it to sell some of its shares in Renault to raise needed funds for its restructuring.

• The Renault and Nissan alliance restructuring also includes Renault assuming control of Renault Nissan Automotive India Private Ltd by acquiring the 51% stake currently held by Nissan, which is expected to be completed later this year. 

Bottom line: Nissan is using targeted price cuts to stay competitive as buyers grow more price-sensitive. It’s a tactical move to protect market share—not just from tariffs, but from longer-term headwinds tied to brand perception and product strategy.

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