What we know about auto tariffs, Nissan unveils new product line, Rivian spins off micromobility business

Hey everyone. This week, I talked with Chad Rycenga, Chief Product Officer at Authenticom, on the latest episode of the Car Dealership Guy Podcast.

We broke down the data battle on dealership lots—how dealers are guarding customer info, where the biggest threats lie, and how sharp businesses are using data to unlock serious profits.

Don’t miss it. Tune in now on YouTube, Spotify, and Apple.

— CDG

While the future is looking a bit more uncertain these days—some dealers can still see the upside…

1. White House adds clarity to President Trump’s 25% auto tariff announcement

President Trump’s 25% auto tariff is coming—and prices are (probably) about to rise.

What we know:

The President is not interested in negotiations, which leaves the 25% tax on imported vehicles and parts set to take effect on April 2.

But what comes after?

According to analysts…higher car prices on both foreign and U.S.-made models that rely on imported parts. In short, not an unscathed vehicle in sight.

Bottom line: The tariffs may fuel a boom in U.S.-based manufacturing investments down the road—but consumers are likely to feel the price pinch now.

(Go deeper: 4 min. read)

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2. Nissan bets big on product overhaul to regain ground

Nissan is all-in on a comeback—and it’s focused on what consumers want.

But how?

Through a redefined market approach and revamped product mix.

And this includes a balanced mix of electric vehicles, plug-in hybrids, and updated internal combustion models from FY25 to FY27.

However—some say that the company’s future might still hinge on some sort of merger.

For now: Nissan is betting big on innovation and adaptability—but the recovery ahead remains uncertain.

(Go deeper: 3 min. read)

3. Rivian spins off micromobility unit as it doubles down on core EVs

Rivian is sharpening its focus on EVs—without leaving its micromobility operations behind.

The plan?

To spin-off of its micromobility (scooters, three-wheelers, etc.) business—named Also—while zeroing in on its main product mix like the R1S and upcoming R2.

Looking ahead: Rivian sees micromobility as crucial to the broader adoption of EVs (and still has a stake in the company). However, by narrowing its focus on its core vehicles—the brand is one step closer to streamlining operations and achieving long-term profitability.

(Go deeper: 2 min. read)

• Global auto industry stocks slump as 25% tariff on US imports looms

• Tesla suit to open dealerships in Wisconsin an issue in Supreme Court race

• Michigan man faces charges after Corvettes worth $1.2 million stolen from Kentucky plant

• Elon Musk: Tesla (TSLA) is ‘not unscathed’, tariff impact is ‘significant’

• 2025 SAAR projected to decline in wake of tariffs

Thanks for reading everyone.

— CDG