Toyota slashes bZ4X price by $6,000 for 2025 model year

Toyota’s bZ4X is getting a reset for 2025. A lower price, fresh options, and new tech are designed to make the electric SUV a real contender as competition in the EV market heats up.

Driving the news:

• The bZ4X’s starting MSRP is now $38,465, down $6,000 from the 2024 model. The Limited trim sees a similar cut, dropping $5,380 to $43,195.

• For buyers, it’s a more accessible entry point into Toyota’s electric lineup at a time when high EV prices are turning some consumers away.

• For Toyota, the message is clear — they need to stay in the EV fight with or without federal tax credits.

Worth noting: Toyota is also leaning hard into EV leasing incentives. While the sticker price dropped, they’re also offering up to $10,000 in lease deals for the bZ4X in certain markets.

More details: 

• The Nightshade Edition joins the lineup with blacked-out wheels, trim, and sporty red stitching inside.

• Toyota is also adding standard Traffic Jam Assist, Lane Change Assist, and Front Cross-Traffic Alert to the Limited trim.

• The vehicle has 252 miles of range for the front-wheel drive models and 222-236 miles for AWD trims — still behind top competitors like the Tesla Model Y.

The big picture: Tesla and Hyundai, among others, have been aggressive with pricing and incentives all year. Forcing a battling between automakers to make EVs pencil out financially for consumers.

Become an automotive insider in just 5 minutes.

Get the weekly email that delivers transparent insights into the car market.

Join 90,000 others now, it's free:

Outdated payment systems are draining dealership profits.

Dealer Pay isn’t just a credit card terminal—it’s a fully tailored payment solution built to meet your dealership’s unique needs.

Our cutting-edge technology streamlines payments across your entire operation, from the service department to the cashier’s office. Say goodbye to hidden fees and manual work, and hello to detailed reporting, seamless integrations, and built-in compliance features.

Stop letting inefficient processors eat into your profits. With Dealer Pay, you’ll save time, cut costs, and boost financial performance—guaranteed.

Dealer Pay isn’t just another terminal; it’s the smarter way to manage payments across your entire operation.