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Subaru is raising prices across multiple models starting in June
Subaru's price hikes will add between $750 and $2,055 to vehicles depending on the model and trim. (3 min. read)

Subaru of America has joined a growing list of automakers raising their vehicle prices—though the company stopped short of saying the increases are due to the auto tariffs.
The details: The price hikes—which Subaru attributes to "current market conditions"—will affect several Subaru models, but not all, according to the company.
Subaru's price hikes will add between $750 and $2,055 to vehicles depending on the model and trim, according to multiple dealer sources.
The Subaru Forester is one of a few lower-cost vehicles that will be significantly affected by the tariffs.
According to a dealer notice, the popular SUV will get a price increase of between $1,075 and $1,600 depending on the trim.
Car shoppers considering a Subaru can expect the price increases to take effect on dealer lots starting in June—so that leaves those buyers only a few weeks to lock down that new Subaru, without running the risk of having to dish out more cash for the vehicle than initially planned.
What they're saying: "The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Subaru pricing is not based on the country of origin of its products,” according to a company statement.
Why it matters: While Subaru carefully avoids mentioning tariffs directly, the timing and scale of these hikes suggest they're part of an industry-wide recalibration that will hit consumers' wallets and potentially reshape buying patterns across all vehicle segments.
Between the lines: Subaru certainly isn't the only automaker being forced to reckon with the new economic reality.
Ford—one of the first major automakers to respond—increased prices on the Mustang Mach-E, Maverick pickup, and Bronco Sport (all produced in Mexico) by as much as $2,000.
Some estimate that some vehicle prices could increase by $5,000 to $10,000 in the case of foreign brands, and $3,000 for some domestic vehicles—to offset the higher costs associated with the tariffs
Looking ahead: Subaru and Ford are just the opening act in what's becoming a widespread price adjustment that will soon hit virtually every showroom in America.
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