Stellantis $STLA ( ▲ 2.89% ) could be gearing up to power its Jeeps in a new and unexpected way.
The details: Recent reports reveal that the automaker is mapping out plans to use wind turbines to generate electricity for Jeeps down the road.
Stellantis has applied for several patent applications covering various versions of a “Wind Harness for a Vehicle.”
The patents highlight several methods for using tiny versions of wind turbines into the body of a vehicle that looks like a Jeep SUV.
One of the applications depicts channels built into the vehicle’s roof that direct air to turbines located on the tailgate, with the other turbines in the front fascia.
Worth noting: The wind turbine patent applications don’t indicate whether the potential SUVs would be electric—but small solar panels have been used previously to charge auxiliary batteries in both electric and gas-powered vehicles.
Why it matters: Even amid slowing EV sales, the cost to fill up at the pump remains a major concern—with more than half (53.2%) of consumers indicating that fuel economy is the most important factor when purchasing a vehicle. Any innovations that address those concerns could bode well for Jeep’s push to regain market share.
Between the lines: Earlier this year, Stellantis filed a patent for a new rooftop tent design specifically tailored for the Jeep Wrangler—which was later showcased at the 2025 Easter Jeep Safari in Moab, Utah, in April.
And in March, the automaker was captured testing a fully camouflaged Jeep Grand Cherokee in Metro Detroit—believed to be equipped with an advanced version of Stellantis’ self-driving auto system.
Bottom line: Jeep’s innovation push is evolving beyond electrification alone—it's about layering functional technologies onto its brand identity of adventure, self-reliance, and off-road capability. The recent wind turbine patent filings speak to how Jeep is exploring new ways to differentiate itself through utility-focused sustainability that aligns with the brand.
A quick word from our partner
Are your dealership's marketing efforts stuck in neutral?
It's time to stop wasting ad spend on the wrong people and drive sales with precision. That’s where Experian Automotive comes in.
Our Marketing Audiences give you the power to target customers who are ready to buy right now.
We have the high-quality, accurate data you need to identify the hottest prospects, including:
Vehicle owners nearing the end of their leases or loans, or those with positive equity.
Shoppers with a proven preference for specific makes, models, or vehicle segments.
We also have over 750 ready-to-use syndicated audiences, to help you find and engage your ideal buyers.
Stop spinning your wheels and start accelerating your sales today.
OUTSMART THE CAR MARKET IN 5 MINUTES A WEEK
No-BS insights, built for car dealers. Free, fast, and trusted by 55,000+ car dealers.
