Stellantis delays 1st all-electric model to focus on Ramcharger EREV

Stellantis is delaying the launch of its fully-electric Ram 1500 REV truck to 2026, shifting focus to the extended-range Ramcharger.

Driving the news: The move comes as Stellantis is facing slower-than-expected electric vehicle sales and stiff competition with automakers in China.

• In a release, Ram said its decision to prioritize the Ramcharger over the 1500 was “driven by overwhelming consumer interest” for extended-range models as well as “maintaining a competitive advantage in the technology.”

• It also blamed the delay on a slowdown in demand for “half-ton BEV pickups.”

Looking ahead: This marks the second delay in as many months for the 1500 REV.

• Originally slated to launch this year, Ram pushed the date back to the first half of 2025 last month. Now, the vehicle is scheduled to arrive sometime in 2026.

• Despite the delays, the model is still set to be the company’s first battery-only model.

Zooming in: As an extended-range vehicle, the Ramcharger combines a 92 kWh battery with a 3.6-liter V6 generator.

• Used together, the truck can drive up to 690 miles without needing to charge. Since they lack the traditional motor of an ICE vehicle, extended-range cars are seen as offering a greener alternative to hybrids without the range anxiety of fully electric models.

• Ram CEO Tim Kuniskis, who came back to Stellantis this month after retiring in May, referred to the pickup as the brand’s “Goldilocks truck,” offering a solid balance between power, range, and capability.

• Thanks to the Ram 1500 REV delay, orders for the Ramcharger are due to open in early 2025.

Looking back: Kuniskis’ return and his decision to postpone deliveries of the Ram 1500 comes hot on the heels of former Stellantis chief Carlos Tavares’ unceremonious exit at the start of the month.

• Since Tavares’ resignation, blamed on conflicts over strategy with the board, the company has sought to reshuffle its executive leadership and improve its sales approach.

• Kuniskis replaces former Ram CEO Chris Feuell, who continues to lead Chrysler and recently took leadership over Alfa Romeo.

• But the company faces a long road to recovery. Stellantis sales were down roughly 20% year-over-year in Q3, with revenues falling 27%.

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