Hertz on Monday (Nov. 9) confirmed it will close all its physical retail stores, also known as Hertz Car Sales locations, as it deepens its focus on its broader retail car sales strategy.
Here’s what they shared:
"Over the past year, Hertz has evolved its retail car sales strategy to meet customers where and how they want to shop. We have expanded online buying on HertzCarSales.com, deepened our relationships with retail partners, and grown TestDrive+ to more than 300 participating Hertz rental locations,” a spokesperson with the company told CDG News via email. “As we advance our strategy, we are focusing on these channels and leveraging our extensive nationwide rental network rather than dedicated Hertz Car Sales locations.”
The closures will reportedly be finalized Friday, Nov. 20, though the Hertz spokesperson did not confirm that date.
What else to know: This news comes a little over a year after Hertz followed in Hyundai’s steps by joining Amazon Autos, making it the first fleet dealer to join Jeff Bezos’ digital retailing platform.
This news also comes six months after it announced an online partnership with eBay.
The Amazon collaboration, as explained in an August 2025 press release, lets customers browse, finance, and buy cars like any Amazon purchase, then swing by Hertz locations in Dallas, Houston, Los Angeles, and Seattle for pickup.
The eBay collab, announced May 6, gave Hertz a digital showroom on eBay’s automotive marketplace.
Chris Berg, executive vice president of global fleet management at Hertz, called the eBay move a “natural next step” in a report published by Pymnts.
Similar sentiments: Just last week, CEO Wayne “Gil” West used the Nov. 5 earnings call to talk about the company’s current thinking.
“In fleet, as one of the largest used car dealers in the country, we're advancing our Hertz Car Sales retail strategy to prioritize higher-yielding digital channels and build on the scale of our used car operation and rental locations.”
He didn't mention Amazon or eBay specifically, but it's likely those partnerships are key to what he’s describing.
The same quote from West makes for a fair argument that the Hertz Car Sales locations, which aren’t “higher-yielding digital channels,” are less key to the company’s future.
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What we’re watching: In last week’s earnings call, West said that the company’s fleet rotation and end-to-end fleet management “turned [its] fleet from a headwind to a tailwind for the business.” Immediately after, though, he shared that “the third area, cost control, is where most of the work remains.”
Point being: The company’s overall belief in its online retail push, paired with its desire to improve costs, may have driven the decision to close its physical retail locations.
But Hertz did not directly respond to questions about the company’s success with Amazon or eBay so far, or what will happen to the Hertz Car Sales staff.
For now, customers can purchase cars via the company’s online platform, HertzCarSales.com, or its TestDrive+ program, as well as on Amazon or eBay, according to the statement shared with CDG News.
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