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Range Rover’s new electric SUV just logged 45,000 miles in the frigid Arctic Circle
The all-electric Range Rover is expected to hit showrooms in a few months—with 57,000 buyers currently on the waiting list. (3 min. read)
Marcus Amick
April 30, 2025
If an automaker really wants to test the limits of their new electric battery tech—they don’t take it to a place like Chicago—even though a brutal winter there will have you rethinking the appeal of a white Christmas.
Nope, to truly test the extreme capabilities of the technology, you set up shop at a place where bone-chilling, frigid temps are the norm year-round—which is exactly what Jaguar Land Rover (JLR) has done.
The details: Pushing to elevate its EV strategy, the luxury automaker’s Range Rover brand just completed its second successful testing and development season in the sub-zero conditions of the Arctic Circle.
The most recent run included roughly 45,000 miles of testing across frozen lakes and land tracks in northern Europe—where the Range Rover Electric’s advanced thermal management system was rigorously tested.
A key part of the testing has been aimed at validating Range Rover Electric’s new “ThermAssist” technology—which reduces energy consumption by up to 40% and recovers heat to warm the cabin in temperatures as low as -10C.
Worth noting: The high-voltage 800V battery is the first one to be designed and built in-house at JLR – optimized for energy density, range and charging times—featuring a 117kWh battery consisting of 344 prismatic cells in a double-stacked layout.
What they’re saying: “In its driving character, Range Rover should seamlessly combine capability and refinement. Delivering both in an electric vehicle in a way that doesn’t diminish the vehicle in other areas is incredibly challenging. By increasing its torsional stiffness and improving its responses, we’ve been able to maintain a customary Range Rover driving experience that feels familiar,” explained Thomas Müller, Executive Director of Product Engineering for JLR.
Why it matters: The recent testing merges all the essential elements of Range Rover—which have long distinguished the brand in the marketplace—with new and advanced technologies, as Müller puts it. In short, new innovations like ground-breaking battery tech could up the brand’s cred in the luxury segment.
Between the lines: News of JLR’s second battery test run in the Arctic Circle comes as the company looks to charge up its EV strategy.
In March, Jaguar Land Rover announced that it was on the hunt for 150 specialized maintenance techs to support production of its next-gen EVs.
The all-electric Range Rover is expected to hit showrooms in a few months—with 57,000 buyers on the waiting list.
A word from retail: “Although we don’t know much about any of the new tech just yet, we know that the Range Rover BEV will be just like its PHEV and ICE brothers, true Land Rovers at their core–a fully capable off-road machine that epitomizes luxury,” Michael Wood, GM of JLR Virginia Beach told CDG News.
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