Driving the news: Ram is rolling out an industry-leading 10-year/100,000-mile powertrain warranty on its 2026 vehicles as part of CEO Tim Kuniskis' turnaround plan for the struggling truck brand.
For context: The new warranty covers engines, transmissions, transfer cases, driveshafts, differentials, and axles—doubling Ram's current five-year/60,000-mile coverage that's standard across the pickup industry. Ford, GM's Chevrolet and GMC, plus Toyota all stick with the traditional five-year terms on their gas-powered trucks.
Why it matters: Kuniskis argues the move addresses a fundamental mismatch in today's market. "Eighty-five percent of truck buyers finance for seven years or more. They keep it for 12 years because everything's gotten more expensive," he said. "But you know what hasn't changed? No one has changed the warranty."
What we're watching: Ram desperately needs a win—sales have crashed 38% since their 2019 peak. Kuniskis, who came out of retirement in December to lead the turnaround, believes the warranty will help retain customers and win back defectors. But the move isn't without risk—longer warranties can cost automakers billions if quality problems emerge.
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