- Car Dealership Guy News
- Posts
- Ram CEO teases new mid-size pickup, details coming in 2025
Ram CEO teases new mid-size pickup, details coming in 2025
CEO Christine Feuell said that the platform choice for the upcoming truck would “surprise” consumers. (3 min. read)
Ram is developing a mid-size pickup to sit somewhere between the compact Rampage and the full-size Ram 1500, marking its return to the segment after over a decade. CEO Christine Feuell confirmed to Motor Trend that the truck “will be brought to market.” However, details on the platform, design, and reveal timeline remain under wraps.
What Feuell didn’t confirm? Any details about the design, reveal timeline, or what type of truck Ram is really cooking up. But the move is a clear signal: Ram wants a piece of the action in one of the U.S. truck market’s most competitive segments.
The market positioning: The big question is how Ram will position this new truck in an already crowded field:
Ram could build a body-on-frame truck to take on heavyweights like the Toyota Tacoma, Ford Ranger, and Chevrolet Colorado—vehicles that dominate with their off-road cred and workhorse utility.
On the flip side, Ram might lean into the unibody trend, targeting urban and casual buyers with something more akin to the Hyundai Santa Cruz or Ford Maverick.
Small trucks, big potential: Ram already knows its way around smaller pickups, offering two compact models abroad that demonstrate its ability to play in this space:
Rampage: A compact, unibody pickup sold in South America, built on the same platform as the Jeep Compass. It’s small, practical, and designed for lighter-duty needs.
Ram 1200: A slightly larger mid-size, ladder-frame truck sold in markets like the Middle East, based on the Fiat Titano and Peugeot Landtrek.
The new U.S. mid-size pickup could take cues from these models to strike a balance between rugged capability and lifestyle-friendly versatility. And Stellantis’ STLA platforms add another layer of flexibility, enabling powertrains ranging from internal combustion to hybrid and EV options.
Why it matters: Mid-size pickups are hot right now. Buyers want versatility without the bulk and cost of full-size trucks, and the segment is growing fast. For Ram, this is a chance to plug a critical gap. Feuell emphasized that this truck “must deliver performance and affordability,” signaling that Ram is going after mainstream appeal, not a niche product.
Production outlook: Ram is taking its time with this one. Production is expected to start in 2027, likely at Stellantis’ Belvidere Assembly Plant in Illinois, which will be retooled under the new UAW labor agreement.
Bottom line: If Ram prices this mid-size truck right, it could fill a critical gap in affordability and choice that both consumers and dealers have been craving.
Become an automotive insider in just 5 minutes.
Get the weekly email that delivers transparent insights into the car market.
Join 88,000 others now, it's free:
It’s happening nationwide—and likely in your service department too.
The automotive technician shortage is here to stay.
So, how can Service Directors boost profits with fewer technicians? Enter Anyline.
With Anyline’s app, your service department can do more with less. From digital service lane check-ins to instant VIN scans and accurate data capture, Anyline lets your technicians focus on what they do best while AI handles the rest.
Stop fearing the “new normal” and harness the power of technology in your service lane.
Discover Anyline’s impact—schedule a demo today.
Reply