Ram CEO teases new mid-size pickup, details coming in 2025

Ram is developing a mid-size pickup to sit somewhere between the compact Rampage and the full-size Ram 1500, marking its return to the segment after over a decade. CEO Christine Feuell confirmed to Motor Trend that the truck “will be brought to market.” However, details on the platform, design, and reveal timeline remain under wraps.

What Feuell didn’t confirm? Any details about the design, reveal timeline, or what type of truck Ram is really cooking up. But the move is a clear signal: Ram wants a piece of the action in one of the U.S. truck market’s most competitive segments.

The market positioning: The big question is how Ram will position this new truck in an already crowded field:

• Ram could build a body-on-frame truck to take on heavyweights like the Toyota Tacoma, Ford Ranger, and Chevrolet Colorado—vehicles that dominate with their off-road cred and workhorse utility.

• On the flip side, Ram might lean into the unibody trend, targeting urban and casual buyers with something more akin to the Hyundai Santa Cruz or Ford Maverick.

Small trucks, big potential: Ram already knows its way around smaller pickups, offering two compact models abroad that demonstrate its ability to play in this space:

• Rampage: A compact, unibody pickup sold in South America, built on the same platform as the Jeep Compass. It’s small, practical, and designed for lighter-duty needs.

• Ram 1200: A slightly larger mid-size, ladder-frame truck sold in markets like the Middle East, based on the Fiat Titano and Peugeot Landtrek.

The new U.S. mid-size pickup could take cues from these models to strike a balance between rugged capability and lifestyle-friendly versatility. And Stellantis’ STLA platforms add another layer of flexibility, enabling powertrains ranging from internal combustion to hybrid and EV options.

Production outlook: Ram is taking its time with this one. Production is expected to start in 2027, likely at Stellantis’ Belvidere Assembly Plant in Illinois, which will be retooled under the new UAW labor agreement. 

Bottom line: If Ram prices this mid-size truck right, it could fill a critical gap in affordability and choice that both consumers and dealers have been craving.

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