Driving the news: A new-yet-familiar face will lead America Honda Motor through its next chapter, Honda Motor Co. announced on February 10.
For context: CFO Eiji Fujimura, whose resume includes a crucial stint as CFO, as well as overseeing U.S. market planning, will become CEO and senior managing executive officer effective April 1.
Fujimura’s U.S. experience and finance prowess will come in handy as the automaker navigates tariffs, EV woes and affordability issues in its largest sales market.
He succeeds Kazuhiro Takizawa, who has held the top spot since 2024.
What they’re saying: Fujimura said during a February 10 call with investors that customer trust and brand equity remain strengths amid the “extremely significant” impact of tariffs.
Bottom line: Fujimura’s leadership style will likely put an emphasis on cost control and leaner operations, which may result in conservative incentives. But as the company adjusts its lineup, dealers may also have more desirable vehicles that sell fast.
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