Ford sees Oct. sales gains backed by trucks, but EVs drop

Ford sales were up 15% year-over-year in Oct. due in large part to a surge in hybrid and truck sales.

The details: Ford sold a total of 172,756 vehicles last month, including both Ford and the automaker’s luxury brand, Lincoln, with gas-powered vehicles making up the bulk of the company’s sales.

• ICE vehicles accounted for 86% of Ford’s sales last month, increasing 14%. 

• Hybrid sales increased 39% — and the automaker’s Lincoln brand saw a 36% surge.

• Ford’s electric vehicle sales declined, dropping 8.3% from a year ago due to the sales slump of the F-150 Lighting, which fell nearly 50% in Oct. However, sales of Mustang Mach-E rose 21%.    

Trucks: Ford truck sales overall increased by 29% in Q3, with several models posting notable increases.

• Sales of Ford’s popular F-Series rose 26%, with F-150 sales up 23% and sales for the Super Duty rising 31%. 

• Deliveries for the F-150 hybrid, which accounts for 25% of F-150 sales increased 51% in October. 

• The Ranger sold more than 10 times the number sold a year ago and the Maverick posted a 14% increase, with its hybrid variant rising 47%. 

SUVs: Ford SUV sales increased 2.3% in October, with the Ford Bronco leading the charge.

• Bronco sales surged 105% last month, with sales for its Sport sibling increasing 13%. 

• Expedition deliveries climbed 12%; sales of the Explorer rose 3.1%; and sales for the Escape were up 1.7%.   

Final Note: Ford’s October sales paint an interesting picture. Hybrids and trucks are taking off, but EVs? Not so much — especially with the F-150 Lightning struggling while the Mustang Mach-E finds its stride. With a projected $5 billion loss in its EV division this year, Ford seems to be rethinking its approach. Instead of going all-in on electric, they’re doubling down on hybrids — a move that might just play to their strengths and better match what buyers want right now.

Become an automotive insider in just 5 minutes.

Get the weekly email that delivers transparent insights into the car market.

Join 84,000 others now, it's free:

Gain a Competitive Edge with Overfuel

Overfuel helps car dealers build modern websites designed to win customers and drive business.

Whether you're a franchise or independent, Overfuel.com offers a major advantage over outdated website providers; unlocking the latest SEO strategies and meeting Google's performance standards (a key metric most dealer sites fail.)

That's why Overfuel has been proven to boost website visitor conversions by an average of 49.3%.

Take the lead over your competition. Sign up for a free website audit at Overfuel.com/audit.