With strong F-150, Explorer, and Mustang sales, Ford posted a profit of $2.5 billion in the first three months of 2026. The profit included the $1.3 billion refund paid by the automaker between March 2025 and February 2026. Ford brought in a $43.3 billion in revenue, a 6% increase from a year ago, according to its Q1 earnings report.
Zooming in: In her breakdown of the financials, Ford CFO Sherry House pointed out the automaker was “commanding higher transaction prices” with lower incentives for trucks and large utilities.
“We’re growing because customers are choosing Ford—not because we’re paying them to,” House wrote.
Ford posted the increase in revenues, while wholesaling 934,000 vehicles in the opening quarter of 2026, a 4% decrease YOY.
The automaker noted:
A 30% growth in paid software subscriptions, helping Ford Pro, which includes its fleet vehicles and solutions, generate $14.7 billion in revenue.
Ford Blue, which includes ICE models, posted $23.9 billion in revenue.
Ford Model E segment produced $1.2 billion in revenue.
House pointed out Ford’s focus on cutting materials and warranty costs, trimming $1.5 billion last year and looking for an $1 billion this year.
“That’s a cumulative $2.5 billion of structural cost taken out. And the work continues. You can see it in the customer experience. JD Power just ranked Ford No. 4 in its 2026 U. S. Customer Service Index—our best result in nearly 30 years. Warranty costs are coming down. Quality is the foundation of everything: customer trust, dealer profitability, and our long-term margins.”
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Looking ahead: Ford has increased its expected earnings for the year by $500 million, from $8.5 billion to $10.5 billion.
“Our strong first-quarter results and raised full-year guidance reflect the momentum of the Ford+ plan,” said Ford President and CEO Jim Farley in the earnings report press release. “We built the foundation for a more modern, resilient Ford, improving cost and quality, and building our world-class team. We are well-prepared to deliver for our customers and shareholders, as we enter one of the most intensive product, software, and physical services rollouts in our history.”
House added that the automaker is investing in inventory updates for ICE and EV vehicles.
“We’re refreshing 80% of our North American portfolio by 2029, including the next F-150 and Super Duty. We’re launching our Universal EV platform in Louisville in 2027 and ramping Ford Energy.”
A quick word from our partner
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