At the midpoint of the year, Ford has boosted its profit projections by $1 billion in its Q2 financial results.
Driving the news: Ford brought in $48.3 billion in revenue in the second quarter, which was down by $1.9 billion year-over-year.
The automaker posted a $1.3 billion net loss, which CFO Sherry House attributed to a one-time $3.6 billion charge related to the disposition of the joint venture BlueOval SK.
Through the first half of the year, revenue was at $91.5 billion.
Fewer vehicles available: Ford delivered 1.039 million vehicles in the first half of 2026, which was a 12% drop from last year.
Also in the first half, wholesale vehicle deliveries remain under 2 million.
The OEM cited lower volumes due to product discontinuation, aluminum supply constraints, and “right-sizing” EV inventory.
Additionally, Ford expects a cost reduction of $1 billion.
Growth areas: In the earnings call, Ford President and CEO Jim Farley pointed out that F-Series trucks outsold its nearest competitor by 80,000 units in the first half.
Truck supply is at 45 days, lower than optimal levels due to aluminum supply disruptions.
He also stated that off-road sales made up a quarter of second quarter sales.
The Maverick was the top American hybrid truck, and Farley said they will extend the hybrid option across the entire lineup in the next several years.
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Focus on service: Farley also touched on Ford’s expansion of its parts catalog and the co-investment with dealers to increase service bays.
Ford also wants to add to the mobile service fleet of more than 5,000.
Mobile service was delivered to 1.1 million customers in Q2 in the U.S.
What they’re saying: “We delivered another strong quarter and raised our full-year guidance, but the more important story is the growing evidence that Ford is becoming a more profitable, more disciplined and genuinely different company,” said Ford President and CEO Jim Farley in a press release. “Our iconic trucks, off-roaders and hybrids are commanding real pricing power; our quality is now industry-leading in the U.S.; and profitable new adjacencies, such as Ford Energy, are opening fresh sources of growth.”
Bottom line: Ford expects a strong second half, building on the performance of its gas and hybrid models in the Blue Oval segment.
The automaker also continues to see growth in its paid subscriptions, which are up to 1.6 million.
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