Car Dealership Guy, the automotive media brand followed by tens of thousands of dealership professionals, has launched CDG Companies, a new parent organization that consolidates its growing portfolio of businesses under a single platform focused on automotive retail.
The move formalizes the extension of Car Dealership Guy beyond media into a broader ecosystem serving dealers, operators, and industry partners across multiple touchpoints.
CDG Companies will house the flagship Car Dealership Guy brand alongside businesses spanning private dealer communities, recruiting and talent services, content production, and live experiences.
Founded on the premise of cutting through industry noise, Car Dealership Guy built a large and highly engaged audience by prioritizing signal over promotion.
The brand is followed by more than 55,000 dealership professionals, reaches over 750,000 followers across its platforms, and is followed by 98.5% of the top 150 dealer groups in the U.S. Its podcast has generated more than 2 million listens, while its content has driven over 2 billion total post impressions across social platforms.
CDG Companies extends that media-led approach into infrastructure designed to support better decision-making for automotive operators.
“Auto retail has no shortage of tools or vendors,” said Yossi Levi, founder of Car Dealership Guy. “What it lacks is trusted intelligence and infrastructure built specifically for dealers. CDG Companies is our answer to that gap.”
Yossi Levi
CDG Companies brings together editorial media, private dealer communities, recruiting and talent services, content production, and in-person experiences, all organized around a single audience.
And while each brand operates independently, the parent structure allows CDG Companies to connect insights, distribution, and relationships that have traditionally existed in silos across the industry.
OUTSMART THE CAR MARKET IN 5 MINUTES A WEEK
Get insights trusted by 55,000+ car dealers. Free, fast, and built for automotive leaders.
Industry observers note that many automotive platforms are built on reach and technology, but struggle to establish credibility with dealers.
“Most platforms can reach dealers,” said Andy Wright, dealer principal of VINArt Dealerships. “Very few are trusted. That’s where CDG feels different.”
Andy Wright
That trust has enabled CDG Companies to surface industry insight shaped by direct operator participation and ongoing dialogue across its network.
Over time, the company aims to become a central reference point for the industry, organizing external-facing insight in much the way dealership management systems organize internal operations.
“There’s an honesty in the conversations that happen inside the CDG ecosystem,” said Brett Morgan, CEO of Morgan Auto Group. “People don’t posture the same way, and that changes the quality of information you get.”
Brett Morgan
CDG Companies said the new structure positions the organization to expand without diluting the credibility that made Car Dealership Guy influential in the first place.
Growth, the company said, will remain grounded in operator value rather than volume.
As auto retail continues to consolidate and modernize, CDG Companies is betting that the next generation of industry platforms will be built not just on reach or technology, but on trust earned over time.
“This is our next step,” Levi said. “It’s a formalization of what’s been building quietly for years.”
