BMW is nearly sold out of its new iX3, pushing the automaker to figure out how to meet demand and pull in more buyers who might be cross-shopping the compact SUV.
With iX3 production almost accounted for in Europe through the end of 2026, BMW has added a second production shift for the vehicle at its new Debrecen plant in Hungary, reports CarScoops.
The details: Looking to seize on the traction, the German automaker has made several moves to build on the iX3’s momentum, which goes on sale in the U.S. this summer with an MSRP starting around $60,000.
The iX3, which has a driving range of up to 400 miles, is also getting an optional 22 kW AC charging upgrade, which reduces charging times, and Vehicle to Load capability that lets owners power external devices at up to 3.7 kW.
BMW has also expanded the options list to include the exterior colors Eucalyptus Green Metallic and Frozen Space Silver, along with a stainless-steel loading sill, bright white steering wheel, and an M-striped key.
Why it matters: For dealers, a near-sellout is a win. Strong demand can mean tighter inventory, faster turns, and stronger grosses while boosting EV-related F&I and service. But if supply stays constrained, stores will need tight waitlist management and sharp trade-up options to keep shoppers from defecting to rival compact EV SUVs.
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Between the lines: With the iX3 being the first series-production model under BMW’s new Neue Klasse generation of EVs, the success of the compact SUV will prove pivotal as the brand navigates the road ahead.
The German automaker reported softer sales in the fourth quarter of 2025 due in part to weaker demand in the U.S. and China, 4.6% and 15.9% respectively.
Sales in Europe rose in Q4 by 4% and overall sales ticked up 0.5% globally in 2025 compared to 2024, per Reuters.
Electric vehicles and fully electric vehicles accounted for 26% and about 18%, respectively, of total group sales in 2025.
The launch of the iX3, which made its debut at the Munich auto show in August, underscores the significance of the billion-dollar euro bet on the Neue Klasse product strategy to grow the company’s market share and profitability.
What they’re saying: "It’s enormously important that such a billion-euro investment doesn't go down the drain,” said Stefan Bratzel, head of the Centre of Automotive Management.
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