Driving the news: Audi has raised prices across most of its 2026 lineup by $800 to $4,100 per model while adding three years of free maintenance to help justify the increases.
For context: The luxury brand is among the first to pass tariff costs directly to consumers after absorbing the impact of 25% duties since April.
Audi price increases include:
A3 family: +$1,900 to $41,395
A6 Allroad: +$2,600 to $74,395
RS 7: +$4,100 to $133,995
A8: +$3,100 to $96,395
Q4 e-tron: +$800 to $51,895
Q7: +$1,600 to $63,395
Q8: +$1,200 to $76,895
e-tron GT: +$2,200 to $128,995
Worth noting: Several models including the Q3, Q5, Q6 e-tron, and A6 sedan were missing from the pricing announcement.
Why it matters: While MSRP increases during model year changeovers are normal, Audi's hikes are likely more substantial because the brand has no U.S. production, unlike rivals Mercedes-Benz and BMW which both have strong American manufacturing footprints.
Bottom line: The brand is betting that three years of free oil changes will convince customers to absorb thousands in extra costs, but if buyers revolt and flee to Mercedes or BMW, Audi could find itself in hot water.
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