The 2027 Toyota Sequoia will be arriving soon to dealer lots with a starting MRSP of $69,900, six trim levels, and the new Trailhunter package.
Some context: The Sequoia is Toyota’s full-size SUV.
Through the third quarter, the 2026 model had sold 21,403 units, up 15.8% year over year.
The 2027 4x4 SR5 will start $2,075 more than the 2026 model.
The car business moves fast. Stay ahead.
The most important insights from automotive retail, delivered to your inbox daily.
Join 74,000 others now, it's free:
What’s new: Toyota introduced the Trailhunter package as an option on the SR5 foundation, which includes upgraded suspension, front recovery hooks, trail tires, bronze-colored wheels, crawl control, and multi-terrain select.
Every Sequoia will have Toyota’s i-FORCE MAX® hybrid powertrain.
It will have a towing capacity of 9,120 pounds and Trailer Advanced Driver Assistance Systems, including automated trailer detection, blind spot monitoring, lane assistance, and backup guidance.
Trim levels: The three-row cabin 4X4 SUV will have the following trim levels:
SR5 ($69,900)
Limited ($75,500)
Platinum ($83,400)
RD Pro ($85,925)
1794 Edition ($84,400)
Capstone ($87,900)
Bottom line: Toyota upgraded the Sequoia and added off-road packages to the full-size SUV that saw a double-digit increase in sales this past year.
A quick word from our partner
“We should have started with Uber in the first place.”
That’s what the dealership team told Antonio Chavez after Simpson Irvine Chevrolet switched rideshare providers. Antonio joined Uber for Business to cover what the switch involved, from staff onboarding and training to what to do with the shuttles and loaners you already run.
