Stellantis $STLA ( ▲ 1.09% ) is investing $13 billion in an aggressive strategy to expand its U.S. footprint and boost market share as it pushes to strengthen profitability.
The details: The investment (touted as the largest single investment in the company’s 100-year history) includes a 50% production increase, five all-new and 19 refreshed vehicle launches, and more than 5,000 new jobs across plants in Illinois, Ohio, Michigan, and Indiana.
The company’s Belvidere Assembly Plant in Illinois will reopen with more than $600 million to build the Jeep Cherokee and Jeep Compass.
The Toledo Assembly Complex in Ohio will get nearly $400 million for an all-new midsize truck that will join Wrangler and Gladiator production.
At the Warren Truck Assembly Plant in Michigan, roughly $100 million is earmarked to build a range-extended EV and ICE large SUV beginning in 2028.
The Detroit Assembly Complex will receive $130 million for the next-generation Dodge Durango in 2029.
And Kokomo, Indiana facilities will get more than $100 million to produce a new four-cylinder engine beginning in 2026.
What they’re saying: “As we begin our next 100 years, we are putting the customer at the center of our strategy, expanding our vehicle offerings and giving them the freedom to choose the products they want and love,” said Antonio Filosa, Stellantis CEO and North America COO.
Follow the money: The $13 billion figure incorporates roughly $5 billion in investments Stellantis had already announced in January 2025, and it's unclear how much overlaps with the $18.9 billion the company committed to in its 2023 UAW contract.
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State of play: Filosa, who became CEO following Carlos Tavares' December 2024 departure, has seen some early progress.
Sales rose 6% in Q3 2025, led by Jeep, Chrysler, Ram, and Fiat brands.
But the company still projects a $1.7 billion tariff hit this year.
Why it matters: This investment marks a sweeping commitment to fortify its U.S. product lineup, equipping dealers with a stronger, more competitive portfolio of vehicles as the company works to reclaim share and profitability.
“We share, with President Trump, his goal to have manufacturing systems very strong in the U.S.,” Filosa told CNBC. “Most importantly, since day one that I took the job less than four months ago, we understood that to grow in this market...is very important for us because it’s the largest market where we operate.”
Bottom line: Stellantis has a track record of announcing ambitious plans, then walking them back. And dealers are watching closely to see whether any of it actually materializes as promised.
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