Tim Kuniskis has been named U.S. chief commercial officer at Stellantis, effective immediately, with the automaker also announcing other major leadership changes as it looks to simplify its commercial operations.
Up first: Kuniskis, who currently oversees American brands, the SRT division, marketing and retail strategy at Stellantis, will add U.S. retail and fleet sales and the dealer network to his responsibilities.
Kuniskis, who joined the company in 1992, has led Dodge, SRT, Jeep, Alfa Romeo, Maserati and Ram, and is credited with improving Ram’s market positioning since returning to Stellantis in 2024 after a brief retirement.
The new U.S. chief commercial officer, widely known for being a straight shooter in the business, will report directly to Pablo Di Si, Stellantis North America chief operating officer.
Also announced today (Nov. 12) was news that Michael Orange, senior vice president of U.S. sales and network performance, has left the company.
What they’re saying: “By bringing brands, marketing, dealer network and sales strategy together, we’re creating an organization with a clear line of decision-making,” said Di Si, per a press statement. “Tim knows these brands, the customers and the company deeply. With this appointment, Tim’s passion and creativity will lead a streamlined commercial organization to help us realize the aggressive targets set in FaSTLAne 2030.”
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In short: Kuniskis' expanded role brings more of Stellantis' U.S. commercial operations under one leader, potentially leading to more consistent communication, stronger alignment on sales strategies, and faster responses to market challenges for dealers.
Also key: In addition to Kuniskis' expanded responsibilities, Bob Broderdorf and Matt McAlear will assume new leadership roles at Stellantis as the company aims to expand its market coverage by 50%, introduce 11 all-new vehicles and increase North American volume by 35% by 2030 under its FaSTLAne targets.
Broderdorf, who served as CEO of Jeep before taking medical leave, returns as CEO of Dodge as the brand prepares to roll out the new Charger SRT, the GLH (Goes Like Hell) midsize hatch and the reported Copperhead.
McAlear, who served as CEO of Dodge and Chrysler before Broderdorf's return, will now focus exclusively on Chrysler as the brand prepares to expand its lineup beyond the Pacifica minivan.
What they’re saying: “Bob’s back after his recent health issue and that’s the best news I’ve had all year,” said Kuniskis, per a press statement. “A whole lot of people had his back, and he fought like hell. Now he’s coming home to Dodge, and he’s the real deal. And with Chrysler about to go from one product to a real lineup, we need Matt fully focused. You don’t do that part-time.”
Bigger takeaway: Stellantis' leadership shakeup reflects its push to simplify operations and strengthen its brands as it pursues ambitious growth targets in North America, potentially bringing greater stability, clearer direction, and a stronger product lineup that could help dealers rebuild sales momentum.
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