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Paul LaFontaine grows Michigan footprint with CDJR acquisition
CDG News Alert (1 min. read)
Anna del Villar
May 28, 2025
LaLonde Chrysler Dodge Jeep Ram
Driving the news: Paul LaFontaine has acquired LaLonde Chrysler Dodge Jeep Ram in Imlay City, Michigan, rebranding it as Imlay City Chrysler Dodge Jeep Ram and creating a multi-brand automotive campus.
For context: The dealership sits less than a mile from LaFontaine's existing Ford store, where his family has served the community for over 35 years. All three of Paul's children (Arie, Alex, and Sophie) are active in the business and will take leadership roles at the new 35,000 square-foot CDJR location.
Why it matters: This acquisition represents a strategic expansion for a family operation that's deeply rooted in the local market. LaFontaine's approach focuses on operational synergy between the two nearby stores while maintaining strong community ties. And the group has already added a used car lot, repaved entryways, and retained most of the existing staff.
What we're watching: With plans for additional facility upgrades and a grand reopening event, The LaFontaine family is positioning themselves as the dominant automotive presence in the area. Former owner Tania LaLonde is moving on to other automotive ventures in Metro Detroit, making this a clean transition.
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