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Missed calls are costing dealerships major service revenue
AI answers 16,500 calls per dealership every year. (<1 min. read)
Anna del Villar
December 12, 2024
Franchise car dealerships are potentially losing up to $1.17 million annually in untapped service revenue, according to a new report by AI platform Numa.
Why it matters: Service departments are often responsible for around 50% of dealership gross profit, yet operational bottlenecks like missed calls and fumbled scheduling are costing dealerships tens of thousands of dollars every month. These revenue leaks not only impact short-term profits but also risk driving customers away for good.
By the numbers:
Based on data from nearly 600 dealerships using Numa’s AI-native platform, dealership service departments miss an average of 158 calls per month, with some missing up to 216.
With an industry average of $450 per repair order (RO), this translates to $71,100 – $97,200 in lost revenue monthly — or up to $1.17 million annually per dealership.
The busiest call hours are between 8 a.m. and 11:30 a.m. when service teams are stretched thin handling walk-ins and service drive check-ins.
Mondays and Tuesdays see the highest call volumes as customers try to secure service slots early in the week.
The big picture: Missed calls often create a ripple effect of poor customer experiences, but AI tools are designed to "rescue" these missed calls and address other gaps in service by:
Automatically contacting customers who hang up or miss a callback.
Handling bookings during peak times to reduce staff workload.
Keeping customers informed on their vehicle’s progress.
The bottom line: "This data shows how dealerships can unlock significant revenue while running customer operations more efficiently. Becoming AI-native isn’t just about technology — it’s about staying competitive in a fast-evolving market,” said Numa CEO Tasso Roumeliotis.
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