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Trimming down: Discontinued cars that won't last beyond 2025
2024 Ford Edge SUV via Ford
Product mix is an essential component of running a successful automotive franchise, which is why car manufacturers are constantly making changes to their lineups.
Taking a closer look at those changes can give us some important insights into what consumers are looking for and how auto brands expect that demand to change.
Here’s a quick look at some of the biggest models leaving automaker production lines in 2024 and 2025. Keep in mind that some of these may still make a return down the line. The Chevrolet Bolt, for example, General Motors’ popular electric vehicle, is confirmed to return in 2025 after production ended last year.
Audi: Audi R8 sports car (ending 2024), A5/S5 luxury coupe/convertible (ending 2025)
Chevrolet: Chevrolet Camaro sports car, Malibu mid-size car (ending 2024)
Dodge: Dodge Durango SUV (ending 2024, but may return as a new model called “Stealth”)
Ford: Ford Edge SUV, Escape SUV (ending 2025)
Jeep: Jeep Cherokee SUV, Renegade SUV (ending 2024)
Ram: Ram 1500 TRX pickup
Genesis: Genesis G70 luxury car (ending 2024)
Kia: Kia Rio subcompact car (ending 2024)
Nissan: Nissan GT-R sports car, Titan pickup (ending 2024)
Subaru: Subaru Legacy mid-size car (ending 2025)
Toyota: Toyota Venza hybrid SUV (ending 2025)
What does this list tell us?
SUVs have been popular sellers for the last decade, ranking high on most automaker sales reports. It’s a little surprising, then, that so many of this year’s discontinued models fall into the SUV category. Why is this the case?
The impact of affordability: When we look at the sales conditions leading into the COVID-19 pandemic, we can see that consumers benefited from years of low interest rates and generous discounts. These factors made bigger cars more accessible to the average consumer. Now that rates are back up, many popular SUVs are seeing a decline in sales, making it little surprise that automakers are pulling back, even from high-profile models. This also helps explain why so many performance-focused or luxury models are leaving in 2024.
At the same time, even though bigger models are disappearing from the market, one segment that seems to be safe from the cutting block this year is pickups. Only two trucks, the Ram 1500 TRX and the Nissan Titan are making their leave in 2024. This may not last, however. Full-size pickups are struggling to perform in the current market, meaning we may see another major product shake-up in the coming months.
It’s also important to note that many automakers still intend to abandon gas vehicles in the coming years, transitioning fully into electric cars. Should they stick to their plans, we can expect to see an even greater number of discontinued models as we near the end of the decade.
Bottom line: Automakers continue to refine their product lineups to take advantage of customer demand. However, even though affordability seems to be driving many of this year’s discontinuations, as interest rates normalize we might see the return of bigger models down the road.
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