Driving the news: 40% of American consumers would consider buying a Chinese-made vehicle, while 75% of dealers expect Chinese brands to hit the U.S. market within a year, according to a new report from the Dave Cantin Group.
The reason: Affordability.
Chinese automakers can produce EVs for around $30,000 compared to much higher U.S. prices.
Chinese companies can also develop new models in 14-18 months versus 36-48 months for traditional automakers.
Why it matters: Despite President Trump's tariffs aimed at blocking Chinese vehicles, American hunger for cheaper EVs could create an opening if Chinese brands find ways into the market. The cost gap (on average) is so big that even with tariffs, Chinese cars might still beat American prices.
Bottom line: Traditional automakers like Ford are rushing to develop affordable EVs, but they're playing catch-up to Chinese companies that have mastered fast, cheap production. However, the upcoming redesigned Nissan Leaf EV falls just under the $30,000 mark (before destination charges).
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