The Kia 2027 Sorento HEV will carry a slightly higher price tag with the introduction of a new trim line.

Driving the news: The new Kia 2027 Sorento HEV starts at $39,090 for its EX front-wheel drive model, $200 more than the 2026 version in the same trim.

  • The EX all-wheel drive version starts at $40,890.

  • The new X-line trim all-wheel drive is $43,090 and includes gloss­black wheels and gloss­black exterior accents.

  • And the X-line SX Prestige begins at $47,590.

Zooming in: The Sorento HEV follows the same pricing trend as the previously announced 2027 Sorento ICE powertrains, which saw a $200 price increase from the 2026 models.

The ICE powertrains start at $32,590 for the LX and climb to a starting price of $47,990 for the X-Pro SX Prestige.

The car business moves fast. Stay ahead.

The most important insights from automotive retail, delivered to your inbox daily.

Join 74,000 others now, it's free:

Building on momentum: In its Q3 and September sales report, Kia reported that Sorento HEV sales were running 112% ahead of the previous year.

  • Kia also posted its best September and quarter, with hybrid sales up 152% overall.

  • For all powertrains, the Sorento ended September with 77,205 units sold, the fourth-best-selling vehicle for the brand.

Bottom line: Kia is adding a trim to capitalize on its recent success with the Sorento HEV and its overall momentum within the hybrid space. 

A quick word from our partner

Green marketing reports don’t matter if your showroom doesn’t feel it.

Wikimotive takes a different approach to automotive search marketing.

They don’t romanticize any one channel. Dealers shouldn’t fall in love with SEO, SEM, or simply showing up in AI.

They should fall in love with the outcomes their marketing delivers.

That means aligning every channel around leads, appointments, sales, and service—not rankings, traffic, or vanity metrics.

Get your free, and personalized expert analysis by clicking below.