U.S. sales in June and Q2 backed up what we saw in May—hybrids, trucks, and familiar nameplates kept the market moving, while EVs stayed quiet and the pace cooled from spring’s peak.
No major surprises, just confirmation of what’s holding up demand.
By the numbers: Ford led the charge with 612,095 units sold in Q2, up 14% from the same quarter last year.
F-Series had its best Q2 since 2019, up 11.5% year-over-year.
Maverick hit an all-time Q2 record, jumping 26% over last year.
Ranger came back strong too, up 36% compared to Q2 2024.
Across the first half, hybrids continued to fill the gap where EV demand stayed soft, with Ford’s electrified mix up 15% year-to-date.
Lincoln added to the momentum with its best Q2 since 2007—Navigator sales more than doubled year-over-year, and Aviator climbed 28%.
Elsewhere, Toyota and Lexus weren’t far behind.
Together, they sold 666,469 units in Q2, up 7.2% from last year’s Q2.
Nearly half of that volume came from hybrids and plug-ins.
Sienna was up 74% YoY for the quarter, Tacoma rose 48% YoY, and Grand Highlander climbed 31% YoY.
Still, June specifically leveled off a bit after May’s stronger showing.
Meanwhile, Honda kept pace too: The brand posted 387,574 Q2 sales, up 8% YoY, locking in its best-ever Q2 for light trucks and hybrids.
Hybrids were up 40% for the quarter, light trucks rose 12%, and Acura SUVs chipped in with a 20% gain over last year’s Q2.
Adding to the list of wins, Hyundai and Kia both stayed on their record first-half runs.
Hyundai sold 235,726 units in Q2, up 10% from last year’s Q2, helping deliver its best first half ever.
June came in at 69,702 units, down 17% from May as demand cooled off. Even so, Elantra N rose 33% YoY for June, and Santa Fe HEV climbed 39%, both setting records.
At Kia, 416,511 units moved in the first half, which is up 8% YoY, as hybrid volume soared 70% through June.
June eased to 66,932 units, down 15% from May’s high.
Subaru found itself on softer footing, with June sales landing at 46,515 units, down 11% from May and 16% from last year.
Crosstrek was a bright spot, up 6% YoY, while the Forester was up 2%.
Per the sales report, softer Outback and sedan demand pulled down the total.
Mazda bounced back a bit from May’s dip, hitting 33,385 units in June, up 15% from May but still off 6.5% YoY.
Why this matters: June and Q2 didn’t deliver any new breakouts. Instead, they confirmed what’s working. And it’s still hybrids, trucks, and trusted models that kept buyers engaged.
Bottom line: EVs continued to lag. And the softer month-over-month numbers reflect a natural reset as the market moved past spring’s rush.
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