Prime Minister Ishiba

Japanese Prime Minister Shigeru Ishiba has a clear agenda as international leaders converge in Canada for the G7 Summit—persuading President Trump to drop the auto tariffs.

Wishful thinking? Who knows, but Ishiba is definitely making it a priority.

The details: The Japanese Prime Minister—amid all the discussions at the three-day summit taking place from June 15 – 17—has made it clear that he plans to discuss the tariffs with Trump on the sidelines while in Kananaskis, Alberta, which will mark the two leaders' second in-person encounter.

The goal?

  • Convince President Trump to drop the 25% tariff he imposed on Japanese vehicles.

  • Urge Trump to pull back on the 24% across-the-board levy that Trump touts as a reciprocal tariff. 

What they’re saying: "I will make every possible effort to reach an agreement that benefits both Japan and the United States,” said Ishiba, (via Reuters).

Why it matters: 25% U.S. tariffs on cars and auto parts could cost major Japanese automakers—including Toyota Motor Corp., Honda Motor Co., Mazda Motor Corp., and Subaru Corp.—more than $19 billion this fiscal year alone

Between the lines: For Ishiba, the stakes tied to convincing Trump to pull back on the tariffs go well beyond putting Japan’s automakers on better footing in the highly coveted U.S. market.

  • The prime minister and his ruling Liberal Democratic Party face a major election next month—after taking a serious blow in November that left him dependent on other parties to stay in power.

  • Another dismal election could crumble Ishiba’s government, forcing Trump to have to deal with an entirely new Japanese administration when it comes to trade negotiations.

  • Data for car exports to the U.S. for April showed that volume in dollars dropped by nearly 5%, but the number of cars increased—which likely means that automakers are absorbing the costs, says a senior analyst at Mizuho Bank.

It all puts Ishiba in a tricky position—trying to persuade Trump to rethink the tariffs, while not appearing too weak in Japan politically in negotiating a new deal.

What they’re saying: "The most important thing is that Ishiba does not cave in for a bad (auto) deal,” said Joseph Kraft, Financial Political Analyst, Rorschach Advisory in Tokyo, (via Reuters).

Bottom line: The stakes couldn’t be higher for Ishiba, Japanese automakers, and their U.S. dealers for the Prime Minister to sway President Trump to consider a new auto trade deal. However, given the recent news that the President is considering raising auto tariffs, the three-day G7 summit likely won’t be enough time to get Trump to roll back any auto tariffs already in play. 

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