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Inside Nissan’s seven-part plan to rewire its entire operation
With Re:Nissan, the brand is consolidating plants, shrinking R&D, and reworking its product and regional strategies from the ground up. (3 min. read)

Nissan just dropped a high-level game plan for how it plans to go about its sweeping operational overhaul—and it touches on everything from job cuts and plant consolidation to marketing efforts and product launches.
The details: Yesterday, the Japanese OEM unveiled a new Re:Nissan strategy, detailing its full-system reset in seven big swings.
Let’s get into it.
Under the “variable cost reduction” banner, Nissan is chasing ¥250 billion ($1.6B) in savings.
How? By putting future product work on pause (anything past FY26) and reassigning 3,000 employees to cut costs now.
That squad is backed by a 300-person transformation office—tasked with slashing supplier bloat, streamlining engineering, and speeding up the entire launch cycle.
The goal: fewer delays, tighter rollouts, and a supply chain that stops bleeding margin.
Next up: fixed costs.
Nissan is targeting another ¥250 billion ($1.6B) in savings here too, though it’s still playing those cards close to the chest.
What we know: Nissan is consolidating its global vehicle plants, shrinking from 17 to 10 by 2027.
It’s also tightening up powertrain operations by reshaping jobs, adjusting shifts, and cutting capex.
That includes pulling the plug on its planned LFP battery plant in Kyushu to keep the focus (and cash) on what matters most right now.
And as CDG News covered earlier this week, the workforce cuts are real—20,000 positions globally, touching everything from factory floors to corporate offices and research and development (R&D) teams.
Nissan’s also expanding shared services and cracking down on marketing waste to do more with fewer people.
In development, the overhaul is just as aggressive.
Nissan is consolidating R&D sites and shifting work to lower-cost regions to slash average engineering labor costs by 20%.
It’s also chopping 70% of parts complexity—think fewer one-off parts, more shared components, and easier builds that are faster to fix and cheaper to stock.
The target: new models like a redesigned Skyline, a global C-SUV, and a new compact INFINITI hitting the market in as little as 30–37 months.
Now onto the market strategy.
Nissan’s new strategy is simple: tailor the product playbook by region.
In the U.S., that means hybrids and a fresh push for INFINITI.
In Europe, it’s all about B- and C-segment crossovers.
And in the Middle East? Big SUVs take center stage.
Fewer vanity projects. More vehicles that move.
Worth noting: Nissan isn’t trying to go it alone. Which is why the final piece of Re:Nissan (reinforce partnerships) doubles down on alliances with Renault, Mitsubishi, and Honda.
Take the new BEV built off the next-gen LEAF for Mitsubishi and the continued collabs with Honda on vehicle intelligence and electrification as strong examples.
Between the lines: This is a big, big picture look at what Nissan is hoping for. Nissan said additional details on the ‘hows’ are set to come later on.
What they’re saying: “The dealer relationship piece has been a critical part of what Vinay has been doing since he got here—and if anything, [Re:Nissan] will only enhance that dealer experience,” Lloryn Love-Carter, a representative for Nissan, said.
For dealers: This could finally mean fewer moving targets. A cleaner product cadence. Simpler programs. And a brand that’s listening more closely to what moves metal in their markets.
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