Impel has launched its new AI sales solution that sends a tailored video to leads on a specific vehicle. The next-generation AI solution, in testing at 20 stores, showed a 150% increase in engagement and 40% jump in showroom appointments.
What we know: The AI is built on knowledge that shoppers who receive personalized videos are twice as likely to engage with the dealership and 30% more likely to close than just receiving a text.
Still, time constraints and demands on salespeople limited the number of leads, which is why Impel Chief Product Officer Matt Muilenburg aimed to help dealers with this friction point when developing the latest transformation in the AI Operating System.
What they’re saying: “It became clear that while it had a meaningful impact on the overall success of the business, it was rarely done by people inside the stores,” Muilenburg told CDG. “11% of the time, is what we saw in the data that we collected, will somebody actually create a custom video and walk around a car.”
How it works: The technology from Impel eliminates a salesperson having to record a unique video each time a lead comes in by utilizing AI.
Instead, a salesperson can record a 3-minute video, and Impel’s VinVision AI will generate personalized videos for each customer and every vehicle they inquired about.
“You record it once, and then when a lead comes in, we just grab the vehicle information from the lead. We take your image and in your voice, we produce a walk-around video specific to that car within minutes, and we’re delivering that to the customer,” Muilenburg said.
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Along with the video, the lead will receive a full window sticker, CARFAX report, 360-degree vehicle walkaround, feature highlights, and payment calculator.
The AI also records all interactions with the customer to hand off to the salesperson to close the sale.
What we’re watching: In the early deployment of the technology, Muilenburg said they saw a dramatic increase in the likelihood that a customer would show up at the dealership if they opened the video link.
“It was clearly a leading indicator that that was a serious lead for your dealership, and our customers appreciate that because when you can see who’s serious, then you know where to put your energy,” Muilengburg said.
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